Mobility Brand Strategy Lead – LATAM

DiDi Global; Ciudad de México; Presencial; MXN 1.800.000 - 2.800.000; Jornada completa

Descripción de la vacante

DiDi Global Inc. is seeking a Senior Brand Manager for Mobility in LATAM to own regional brand strategy and marketing across LATAM markets. Lead a talented team, set the fiscal-year plan, and align marketing with senior business stakeholders to drive Mobility's objectives.

You will translate insights into a coherent, market-relevant strategy to grow brand and user engagement across LATAM, balancing regional consistency with local relevance in a fast-paced tech environment.

Formación

• Strong strategic thinking and long-term vision for regional branding.
• Experience owning a full-year brand and marketing strategy end-to-end for a region.
• Excellent briefing skills translating insights into briefs.
• Experience leading a talented team with performance management and talent development.
• Solid brand-building expertise with marketing methodology and media/research knowledge.
• Experience across LATAM markets balancing regional consistency with local relevance.
• Data fluency: building analytics frameworks and driving data-driven decisions.
• Executive communication and stakeholder management to align cross-functional teams.
• Experience owning a marketing budget, strategy and plan end-to-end.
• Resilience and growth mindset; self-driven with results focus.

Responsabilidades

• Connect business ambition to brand vision with strong positioning.
• Owning the Mobility marketing strategy and translating OKRs into fiscal-year plans.
• Understand LATAM market trends, regulation, and macro context for brand strategy.
• Lead strategic marketing projects with internal and external partners.
• Own forecast, budget prioritization, and resource allocation.
• Develop metric systems and a data-driven culture across the team.
• Ensure brand consistency across touchpoints over time.
• Lead and develop the LATAM marketing team and talent.
• Translate strategic vision into clear direction and model company values.

Conocimientos

Strategic thinking

Brand strategy

Briefing skills

Team leadership

Brand-building

LATAM experience

Data fluency

Executive communication

Budget management

Growth mindset

Herramientas

Marketing methodology

Media planning

Research

Attribution model

Descripción del empleo

DiDi Global Inc. is seeking a Senior Brand Manager for Mobility in LATAM to own regional brand strategy and marketing across LATAM markets. Lead a talented team, set the fiscal-year plan, and align marketing with senior business stakeholders to drive Mobility's objectives.

You will translate insights into a coherent, market-relevant strategy to grow brand and user engagement across LATAM, balancing regional consistency with local relevance in a fast-paced tech environment.