Mexican iGaming Copywriter — Localized CRM & Campaigns

Reelu; Ciudad de México; On-site; MXN 360,000 - 480,000; Full time

Job summary

Hard Rock Bet in Mexico City is seeking a Cultural Copywriter to craft engaging CRM content for WhatsApp, Email, SMS and Push Notifications. You will adapt global campaigns to resonate with Mexican audiences while adhering to local regulations and brand voice.

The ideal candidate is a creative, culturally fluent writer with 2+ years in online gambling content, capable of delivering high-quality content under tight deadlines in a fast-paced environment.

Qualifications

• Minimum of 2+ years of copywriting experience within the online gambling, sportsbook, or online casino industry.
• Mexican Spanish speaker with exceptional writing skills and a deep understanding of local idioms, humor, and cultural references.
• Ability to balance creativity with regulatory compliance.
• Strong time management and ability to produce high-quality content under tight deadlines.

Responsibilities

• Create compelling copy for CRM campaigns across WhatsApp, Email, SMS, and Push Notifications.
• Transcreate global marketing campaigns into culturally relevant content for the Mexican market.
• Adapt the brand's tone of voice while incorporating Mexican slang, humor, and cultural nuances.
• Write engaging promotional content for sportsbook and casino campaigns, including Liga MX, sports, and Live Dealer offerings.
• Ensure all content aligns with local gaming regulations and brand guidelines.
• Deliver high-quality copy in a fast-paced environment with tight deadlines.

Skills

Copywriting

iGaming

Sportsbook ops

Regulatory compliance

Time management

Attention to detail

Job description

Hard Rock Bet in Mexico City is seeking a Cultural Copywriter to craft engaging CRM content for WhatsApp, Email, SMS and Push Notifications. You will adapt global campaigns to resonate with Mexican audiences while adhering to local regulations and brand voice.

The ideal candidate is a creative, culturally fluent writer with 2+ years in online gambling content, capable of delivering high-quality content under tight deadlines in a fast-paced environment.