Cultural Copywriter

Reelu; Ciudad de México; On-site; MXN 360,000 - 480,000; Full time

Job summary

Hard Rock Bet in Mexico City is seeking a Cultural Copywriter to craft engaging CRM content for WhatsApp, Email, SMS and Push Notifications. You will adapt global campaigns to resonate with Mexican audiences while adhering to local regulations and brand voice.

The ideal candidate is a creative, culturally fluent writer with 2+ years in online gambling content, capable of delivering high-quality content under tight deadlines in a fast-paced environment.

Qualifications

• Minimum of 2+ years of copywriting experience within the online gambling, sportsbook, or online casino industry.
• Mexican Spanish speaker with exceptional writing skills and a deep understanding of local idioms, humor, and cultural references.
• Ability to balance creativity with regulatory compliance.
• Strong time management and ability to produce high-quality content under tight deadlines.

Responsibilities

• Create compelling copy for CRM campaigns across WhatsApp, Email, SMS, and Push Notifications.
• Transcreate global marketing campaigns into culturally relevant content for the Mexican market.
• Adapt the brand's tone of voice while incorporating Mexican slang, humor, and cultural nuances.
• Write engaging promotional content for sportsbook and casino campaigns, including Liga MX, sports, and Live Dealer offerings.
• Ensure all content aligns with local gaming regulations and brand guidelines.
• Deliver high-quality copy in a fast-paced environment with tight deadlines.

Skills

Copywriting

iGaming

Sportsbook ops

Regulatory compliance

Time management

Attention to detail

Job description

This role is being recruited through Reelu, a talent platform that connects top candidates with leading companies in iGaming, fintech, and sportsbook.

We are currently seeking a Cultural Copywriter, in Mexico City, for one of our client companies with Hard Rock Bet.

Reelu helps you showcase your experience through a short Storyboard and match with opportunities that fit your skills.

Cultural Copywriter

The ideal candidate is a a creative and culturally fluent Copywriter who understands the Mexican market and the world of online betting. The ideal candidate has hands-on iGaming experience, knows how to create engaging CRM content, and can adapt global campaigns into authentic, high-impact messaging that resonates with Mexican audiences while remaining compliant with local regulations.

Responsibilities:

• Create compelling copy for CRM campaigns across WhatsApp, Email, SMS, and Push Notifications.
• Transcreate global marketing campaigns into culturally relevant content for the Mexican market.
• Adapt the brand's tone of voice while incorporating Mexican slang, humor, and cultural nuances.
• Write engaging promotional content for sportsbook and casino campaigns, including Liga MX, sports, and Live Dealer offerings.
• Ensure all content aligns with local gaming regulations and brand guidelines.
• Deliver high-quality copy while working in a fast-paced environment with tight deadlines.

Qualifications:

• Mexican Spanish speaker with exceptional writing skills and a deep understanding of local idioms, humor, and cultural references.
• Minimum of 2+ years of copywriting experience within the online gambling, sportsbook, or online casino industry.
• Strong knowledge of sportsbook operations, casino games, player behavior, and the iGaming industry.
• Ability to balance creativity with regulatory compliance.
• Excellent time management skills and the ability to produce high-quality content under tight deadlines.
• Strong attention to detail and a passion for creating impactful, localized marketing content.

Joining Reelu also means you may be considered for future opportunities with our partner companies.