Marketing Strategy & Campaigns Lead

LVMH Fragrance Brands; Ciudad de México; Presencial; MXN 1.500.000 - 2.500.000; Jornada completa

Descripción de la vacante

LVMH Fragrance Brands in Mexico City seeks an experienced Senior Marketing leader to shape and execute the brand's strategic vision, driving innovative campaigns and elevating brand equity. You will lead high-performing teams, blend storytelling with data insights, and ensure seamless execution across all brand touchpoints.

The role requires 8+ years in marketing with leadership experience, bilingual proficiency, and a strong track record in luxury/beauty sectors.

Formación

• 8+ years of progressive marketing experience, with 2–3 years in leadership or management.
• Bachelor's degree in Marketing, Business Administration, Communications, or related field (MBA/MA preferred).
• Fluent in Spanish and English; other languages a plus.

Responsabilidades

• Strategy & Brand Positioning: Co-create and execute the comprehensive marketing strategy aligned with the Maison's objectives and long-term vision.
• Translate brand positioning into omnichannel campaigns across digital, retail, PR, and experiential channels.
• Monitor market trends, consumer behavior, and competitive landscape to identify growth opportunities and maintain brand edge.
• Campaign Execution & Leadership: Lead end-to-end planning and execution of major product launches, brand moments, and lifecycle marketing; oversee media planning, performance marketing, and production.
• Collaborate cross-functionally with Merchandising, Retail, Sell In, and Global/Regional teams for go-to-market execution.
• Team Management & Development: Lead and mentor marketing professionals; manage agencies and external partners to ensure high output quality and brand alignment.
• Budget & Analytics: Manage the marketing budget; define and report KPIs for campaigns and brand health using data-driven insights.

Conocimientos

Strategic thinking

Digital marketing

Budget management

Analytics

Stakeholder management

Communication

Educación

Bachelor's degree in Marketing, Business Administration, or Communications

Master's/MBA preferred

Herramientas

Marketing analytics tools

Descripción del empleo

LVMH Fragrance Brands in Mexico City seeks an experienced Senior Marketing leader to shape and execute the brand's strategic vision, driving innovative campaigns and elevating brand equity. You will lead high-performing teams, blend storytelling with data insights, and ensure seamless execution across all brand touchpoints.

The role requires 8+ years in marketing with leadership experience, bilingual proficiency, and a strong track record in luxury/beauty sectors.