Marketing Specialist - MTY

John Deere; Monterrey; On-site; MXN 420,000 - 540,000; Full time

Job summary

John Deere is seeking a Marketing Specialist in MTY to develop and execute tactical marketing plans aligned with regional objectives. The role supports demand generation with Sales and dealer networks, coordinates marketing programs, and ensures effective execution and follow-up.

The candidate will monitor performance using data to identify opportunities and work with Sales, Product Marketing, and dealers to drive alignment and improvement.

Qualifications

• Bachelor’s degree in Marketing or related field, or equivalent work experience.

Responsibilities

• Develop and execute tactical marketing plans aligned with business priorities and regional objectives.

Skills

Marketing experience

Sales experience

Communication skills

Analytical mindset

Project management

Stakeholder management

Business acumen

English proficiency

Portuguese a plus

Education

Bachelor’s degree in Marketing, Business Administration, Engineering, Communications or related field

Tools

CRM

Job description

There are 7 billion people on this planet. And by 2050, there will be 2 billion more... many moving into urban centers at an unprecedented rate. Making sure there is enough food, fiber and infrastructure for our rapidly growing world is what we’re all about at John Deere. And it’s why we’re investing in our people and our technology like never before in our more than 185 - year history. Here the world’s brightest minds are tackling the world’s biggest challenges. If you believe one person can make the world a better place, we’ll put you to work. RIGHT NOW.

Title: Marketing Specialist - MTY

Function: Marketing and Sales (CA)

John Deere is a foremost leader in the ag equipment business, and we continue to put a solid stamp on other industries. For over 185years, the company’s portfolio of groundbreaking products has grown to include industries related to and outside of agriculture, including Turf, Construction and Forestry and Wind Technologies. The image of John Deere is no longer that of a signature green tractor meandering across a field; it’s been replaced with an image of acceleration, swift progress, and innovative leaping toward the company’s 200th year. The product line alone serves as proof with advances in machine performance, equipment automation, fleet management, and John Deere’s ongoing investment in emerging markets.

Note: All candidates should have their tax situation certificate (Constancia de Siituación Fiscal) up to date with the salary regime to be eligible for the hiring process.

• Develop and execute tactical marketing plans aligned with business priorities and regional objectives.


• Support demand generation initiatives and campaigns in collaboration with Sales and the dealer network.


• Coordinate marketing programs and commercial activation initiatives, ensuring effective execution and follow-up.


• Monitor campaign and business performance, using data and insights to identify opportunities and recommend actions.


• Work cross-functionally with Sales, Product Marketing, dealers and other key stakeholders to ensure alignment and execution.


• Support the implementation and continuous improvement of marketing and sales processes, tools and best practices.


• Manage multiple projects and priorities, ensuring timely execution and communication.

What Skills You Need

• Experience in Marketing, Sales, Commercial or related business functions.


• Strong communication and interpersonal skills, with the ability to work effectively with different stakeholder groups.


• Analytical mindset and ability to translate data and business needs into actionable marketing initiatives.


• Project management and organizational skills, with the ability to manage multiple priorities.


• Ability to influence and collaborate across functions without direct authority.


• Strong business acumen and customer-oriented mindset.


• Advanced English.


• Portuguese will be considered a plus

What Makes You Stand Out

• Experience working with dealer or distribution networks.


• Knowledge of Construction & Forestry markets, customers and commercial dynamics.


• Experience with demand generation, lead management, CRM and sales enablement initiatives.


• Experience developing and executing tactical marketing plans and campaigns.


• Strong analytical skills and experience using data to measure marketing effectiveness and support business decisions.


• Experience working in a multicultural or regional environment across Latin America.


• Ability to lead projects and drive change across multiple stakeholders.

Education

Bachelor’s degree in Marketing, Business Administration, Engineering, Communications or a related field, or equivalent relevant work experience.

This position will be posted for a minimum of 10 business days and unposted when a qualified pool of candidates is achieved.

Candidates must have the necessary work permits to work in the country.

Job Segment: Outside Sales, Project Manager, Agricultural, Product Marketing, Sales, Marketing, Technology, Agriculture

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