Marketing Manager (RPO Industry)

Empresaconfidencial; Ciudad de México; On-site; MXN 800,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Career progression

Job summary

Empresaconfidencial in Mexico City seeks a senior Marketing Manager to lead the internal marketing engine for our RPO business. You will own brand strategy, demand gen and employer branding to accelerate enterprise pipeline and attract top talent.

The role emphasizes ABM, content leadership, events, and analytics, with a global mindset and collaboration with HR and delivery leaders. Fluency in English is required and on-site work in Polanco.

Qualifications

• 7+ years marketing experience, with 3+ in RPO/HR tech/B2B services
• Proven enterprise B2B lead gen and employer branding campaigns
• Strong ABM mastery for targeting C-suite buyers
• Data-driven, able to map buyer journeys and measure attribution
• Stakeholder management with global teams
• English fluency required

Responsibilities

• Design, execute, and optimize multi-channel inbound/outbound campaigns (LinkedIn, ABM, SEO, email) to generate enterprise leads
• Define and refine EVP with HR teams to attract recruiters and talent specialists
• Position executives and company as industry authorities through content, webinars and PR
• Oversee events and webinars to capture enterprise buyer interest
• Own marketing ROI and KPIs across MarTech stack (HubSpot, Salesforce, LinkedIn Campaign Manager)

Job description

Marketing Manager (RPO Industry)

Location: [Polanco, Mexico City] [On-site]

Job Type: Full-time

Experience Level: Senior (7+ years)

About Us

"We are a premier Recruitment Process Outsourcing (RPO) partner, empowering global enterprises to scale their workforce through innovative talent acquisition solutions and cutting-edge technology..."

Position Overview

We are looking for a strategic and growth-oriented Marketing Manager to own and scale our internal marketing engine. In this role, your mission is focused on three critical pillars:

1. Brand Awareness & Thought Leadership: Build a powerful, recognizable corporate identity that positions our company as the go-to authority and market leader within the RPO and HR-tech space.

2. B2B Demand Generation: Design and scale sophisticated inbound and outbound pipelines to place our company in front of C-level executives, VPs of HR, and Talent Acquisition Directors, converting awareness into high-value sales pipelines.

3. Employer Branding: Partner closely with our internal HR teams to project a compelling Employee Value Proposition (EVP), establishing our company as an employer of choice for top-tier recruiting and talent acquisition professionals globally.

You will bridge the gap between corporate reputation, enterprise pipeline growth, and candidate attraction, turning marketing strategies into measurable business value.

Key Responsibilities

• B2B Enterprise Lead Generation: Design, execute, and optimize multi-channel inbound and outbound campaigns (LinkedIn Ads, Account-Based Marketing (ABM), SEO, and Email Automation) to generate high-quality enterprise leads (MQLs/SQLs) for our sales and TA teams.
• Employer Branding Strategy: Partner with our internal Talent Acquisition and HR teams to define, launch, and refine our Employee Value Proposition (EVP). Create campaigns that attract top-tier recruiters, sourcers, and talent specialists to our RPO.
• Thought Leadership & PR: Position our executives and the company as industry authorities through high-value content creation (whitepapers on HR trends, case studies of successful talent scale-ups, webinars, and trade infographics).
• Event & Webinar Management: Oversee our participation in major HR and business conferences, and design targeted webinars to capture enterprise buyer interest.
• Funnel Analytics & MarTech: Own the marketing ROI. Track and optimize KPIs such as Cost Per Lead (CPL), Customer Acquisition Cost (CAC), Pipeline Contribution, and Candidate Application Rates. Manage the internal B2B marketing stack (e.g., HubSpot, Salesforce, LinkedIn Campaign Manager).

What We Are Looking For (Requirements)

• Experience: 7+ years of marketing experience, with at least 3 years managing strategies within the RPO, Human Capital, Staffing, HR Tech, or B2B Professional Services industries.
• Proven Track Record: Demonstrated success driving dual-focus marketing plans: Enterprise B2B Lead Gen (targeting HR/C-Suite buyers) and high-volume Employer Branding campaigns.
• ABM Mastery: Strong understanding of Account-Based Marketing to target specific enterprise logos and key accounts.
• Data-Driven Mindset: Ability to map out complex B2B buyer journeys, measure attribution, and translate data into marketing strategies that support sales revenue.
• Stakeholder Management: Exceptional communication skills to collaborate with global Delivery Directors, Sales VPs, and internal HR stakeholders.
• Language: Full professional proficiency in English is required.

What We Offer

• Competitive salary matching market standards.
• Clear career progression within an international, fast-scaling RPO organization