Marketing Coordinator

Autozone Business And Technology Store Support Center; Chihuahua; Híbrido; MXN 300.000 - 420.000; Jornada completa

Descripción de la vacante

Autozone Business And Technology Store Support Center está buscando un Coordinador de Marketing Directo para apoyar la planificación, producción y documentación de campañas multicanal (email, SMS, push y Direct Mail).

Trabajarás junto al Assistant Marketing Manager para asegurar la ejecución eficiente de iniciativas de marketing directo, gestionando activos, plantillas y control de calidad, con enfoque en escalabilidad de procesos.

Formación

• Se requiere licenciatura en área relacionada.
• 1–2 años de experiencia en marketing, coordinación de proyectos u operaciones de campañas.
• Habilidades organizativas y de gestión de tiempo.
• Gran atención al detalle y buena comunicación oral/escrita.

Responsabilidades

• Soporte de operaciones de campañas de marketing (email, SMS, push, direct mail).
• Asistencia en configuración y producción de campañas en plataformas de marketing.
• Preparar campañas para QA y despliegue; coordinar activos y documentación.
• Mantener calendarios de campañas y cronogramas de producción.

Conocimientos

Organización

Gestión del tiempo

Detallista

Comunicación escrita

Multitarea

Educación

Licenciatura en Marketing/Comunicaciones/Negocios o afín

Herramientas

Microsoft Office

Descripción del empleo

Descripción del trabajo

Hybrid Job Mode

Location: Chihuahua, Chihuahua

Summary:

The Direct Marketing Coordinator provides operational and administrative support for Direct Marketing, assisting with the planning, production, execution, and documentation of customer communications across email, SMS, push notifications, direct mail, and future engagement channels.

Working closely with the Assistant Marketing Manager, Direct Marketing, this role supports the successful execution of enterprise direct marketing initiatives by coordinating campaign logistics, maintaining operational documentation, performing quality assurance activities, organizing marketing assets, and ensuring adherence to established processes and standards.

The coordinator serves as a critical operational resource, enabling the Direct Marketing team to execute campaigns efficiently, consistently, and accurately while supporting continuous process improvement and organizational scalability.

Responsibilities:

Campaign Operations Support

• Support campaign production across email, SMS, push notifications, direct mail, and future communication channels.
• Assist with campaign setup and production activities within marketing platforms.
• Prepare campaigns for quality assurance and deployment.
• Coordinate campaign assets, creative files, and supporting documentation.
• Maintain campaign calendars and production schedules.
• Support campaign deployment readiness.
• Assist with operational coordination across multiple concurrent projects.

Quality Assurance

• Perform quality assurance reviews for customer communications.
• Validate links, landing pages, tracking parameters, personalization, and dynamic content.
• Verify campaign content against approved briefs and requirements.
• Review campaign rendering across supported devices and email clients.
• Execute pre-deployment checklists to ensure campaign readiness.
• Document issues identified during QA and coordinate resolution.

Support post-deployment validation activities.

Documentation & Process Management

• Maintain campaign documentation and production records.
• Organize campaign files, creative assets, and operational templates.
• Maintain standard operating procedures and process documentation.
• Archive completed campaigns according to department standards.
• Update project tracking tools and status documentation.
• Maintain campaign naming conventions and documentation standards.

Operational Coordination

• Coordinate internal meetings and project status updates.
• Prepare campaign status reports for the Direct Marketing team.
• Track campaign milestones and deliverable deadlines.
• Monitor outstanding action items and follow up with stakeholders.
• Support vendor coordination activities as assigned.
• Assist with resource scheduling and workload tracking.

Reporting Support

• Prepare campaign performance reports for review.
• Compile operational metrics and production statistics.
• Assist with campaign documentation supporting performance analysis.
• Support reporting requests from business partners.
• Maintain operational dashboards and tracking files.

Continuous Improvement

• Identify opportunities to improve operational efficiency.
• Recommend enhancements to workflows, templates, and documentation.
• Support implementation of new operational processes.
• Participate in testing new technologies and tools.
• Assist with maintaining operational best practices.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 1–2 years of marketing, project coordination, campaign operations, or related experience
• preferred
• Strong organizational and time management skills.
• Exceptional attention to detail.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Microsoft Office applications.