Manager, Search

Quad/Graphics; Ciudad de México; On-site; MXN 800,000 - 1,200,000; Full time

Job summary

Rise is a data-driven, award-winning media agency that emphasizes omnichannel experiences and transparency. We seek a Manager, Search to supervise a remote team and drive accurate, innovative search strategies for diverse clients.

You will own planning, reporting, and post-buy analysis while developing scalable processes and partner relationships. The role requires 4+ years in digital/search media, strong Excel skills, and Google/Microsoft certification.

Qualifications

• Bachelor's degree in communications, marketing, advertising or business.
• 4+ years of relevant work experience in digital/search media, agency preferred.
• Strong Excel skills and ability to build media plans with budget allocations.
• Advanced knowledge of search within media plans and ROI/ROAS concepts.
• Certificates in Google and Microsoft platforms are required.

Responsibilities

• Supervise a remote multi-location team and client portfolio with accuracy and timeliness.
• Develop search strategies and quantitative recommendations to meet client goals.
• Create presentations, reporting, and plan documentation for client reviews.
• Oversee campaign targeting, measurement, and strategy implementation across search channels.
• Identify KPIs, measurement processes, and optimization strategies.
• Ensure flawless tactical execution and insights for assigned clients.
• Scale processes across the Rise search practice for efficiency.
• Maintain awareness of industry trends and technology partners.
• Vet and test new technologies to drive client performance.
• Manage onboarding, training, and performance of direct reports.

Skills

Digital / search media

Team leadership

Excel

Client management

Vendor relations

Strategic planning

Analytics

Pre-sales

Reporting

Education

Bachelor's degree in communications/marketing/advertising/business

Tools

Google Ads

Microsoft Office (Excel)

Job description

Rise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing.

We offer 'Risers' the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency. We're looking for talent like you who can continue to elevate our work and culture.

The Manager, Search is responsible for effectively supervising a team and set of clients with a focus on accuracy, growth, and innovation. This individual will act as a subject matter expert on search strategy and execution, assuming a client facing role during pre-sales activity and enterprise-level client meetings. The ideal candidate will have a demonstrated track record of tactical channel expertise and possess a strong understanding of channel strategy and goals. As a supervisor, the Manager will oversee employee development and retention, including training and goal setting, and lead the team in ensuring that the tactical execution of media planning, placement, and reporting (including post-buy and financial reconciliation) are handled with accuracy and timeliness. Additionally, this individual is an expert at process / project management to efficiently create processes that can be scaled across multiple accounts or teams.

Key Responsibilities

• Onboard, maintain and grow assigned client portfolio; coordinate / collaborate with Account Management, Media Strategy and search leadership on long-term strategic roadmap
• Develop search strategies utilizing knowledge, experience, and strong analytical skills to extract insights from campaign data and provide well-developed quantitatively based recommendations to accomplish client goals and objectives
• Create presentations, regular reporting, and other documents for client use in the evaluation and approval of search campaigns
• Develop search campaign targeting and measurement strategies, ensuring it aligns to the client’s business goals; oversee strategy implementation across all search mediums
• Develop action plans for achieving and measuring campaign success; identify KPIs, processes for measurement, and optimization strategies
• Own performance accuracy for campaign execution, optimization, and insights for all assigned clients
• Develop processes to help improve efficiency of the team; scale processes across greater search practice
• Keep agency counterparts and clients up to date on industry trends and technology partners, seeking out opportunities to vet and test new technologies
• Research, vet and test technology partners to drive performance for clients
• Responsible for managing a team of direct reports (remote and across all Rise locations)
• Accountable for all aspects of team oversight, including employee onboarding, employee training, employee performance (accountability and behavior), employee retention
• Overall control of workflow and assigned responsibilities within the team; oversee the progress of all projects and provide assistance, where necessary, to ensure timely completion; quickly and tactfully troubleshoot employee and client issues
• Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows
• Watch and check search media trends, tools, technologies, and recommend direction for investment and implementation
• Represent Rise to vendor reps to analyze value and applicability of media vehicles/tactics for plan consideration as needed
• Participate in vendor meetings with current and potential partners

Education

Bachelor’s degree (communications, marketing, advertising, or business) Ability to speak, read and write the English language

Experience

• 4+ years relevant work experience in digital / search media preferred; agency experience a plus
• Expert usage of Microsoft Office suite, with strong emphasis on Excel
• Experience building media plans and determining budget allocation on a yearly and monthly basis using different forecasting methodologies
• Experience developing and managing high performance teams a plus
• Strong relationships with publisher and technology partners
• Advanced knowledge of the importance and role of search within a media plan and how to leverage its strengths
• Proven ability to convert and implement strategic plan directions into flawless tactical executions
• Demonstrated understanding of media planning concepts such as reach, frequency, frequency management, impression share, ROI, ROAS, and other KPIs

Certificates, Licenses, Registrations

• Certificates in Google and Microsoft platforms required; experience with other digital platforms a plus
• Advanced level understanding of paid search tactics including text search, PLAs, CSEs, GDN, GSP, and YouTube as well as any associated ad tech

Knowledge, Skills & Abilities

• Strong analytical capabilities with aptitude to understand technical nuances associated with various media buying platforms in order to improve client results
• Proven experience in developing ongoing processes that positively impacted the profitability / efficiency of an account / team
• Establishes self as a trusted resource by developing relationships with key internal and external stakeholders
• Superior oral and written communication skills; focus on fostering strong, collaborative relationships at a tactical level
• High comfort level participating in brainstorms and ideation sessions
• Ability to work with a team to think tactically and execute accurately in order to align media execution with client needs
• Passion and desire to continue media and channel education by completing ongoing training and certification programs for platforms, media, leadership and other business skills

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