Luxury Resort Marketing Lead

Auberge Collection; Solidaridad; On-site; MXN 900,000 - 1,500,000; Full time

Job summary

Etéreo, Auberge Collection on Riviera Maya requires a Marketing lead to own the website content strategy, copy and visual storytelling for luxury experiences and weddings. You will drive updates across accommodations, culinary and wellbeing, ensuring accuracy and brand alignment, while enhancing the guest journey from discovery to booking.

The role demands strong digital marketing expertise, SEO/AI visibility, and collaboration with Home Office, Revenue Management and external agencies to

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality, Business or a related field, or at least four years of relevant experience in digital marketing, luxury hospitality or brand marketing.
• Demonstrated experience managing websites, content management systems, landing pages and digital campaigns.
• Strong understanding of website user experience, booking journeys, analytics and conversion optimization.

Responsibilities

• Own Etéreo’s website content strategy, copy, imagery and positioning.
• Lead updates across accommodations, culinary, wellbeing, experiences, weddings, offers and events.
• Review and improve the digital guest journey across mobile and desktop.
• Audit the booking engine for accuracy and usability with Revenue Management and partners.
• Develop and optimize landing pages for campaigns and experiences.
• Lead SEO, AEO, GEO content initiatives with Home Office and agencies.
• Strengthen brand visibility across AI-powered discovery platforms.
• Monitor website engagement and translate insights into booking improvements.

Skills

Digital marketing

SEO

UX and journey optimization

Content management systems

Analytics

English and Spanish proficiency

Education

Bachelor's degree in Marketing, Communications or related field

Tools

CMS platforms

Job description

Etéreo, Auberge Collection on Riviera Maya requires a Marketing lead to own the website content strategy, copy and visual storytelling for luxury experiences and weddings. You will drive updates across accommodations, culinary and wellbeing, ensuring accuracy and brand alignment, while enhancing the guest journey from discovery to booking.

The role demands strong digital marketing expertise, SEO/AI visibility, and collaboration with Home Office, Revenue Management and external agencies to