Lead Brand Designer — End-to-End Visual Identities for Tech

Shortcut; Ciudad de México; Hybrid; MXN 500,000 - 800,000; Full time

Job summary

Shortcut is a digital product design and engineering studio in Latin America seeking a senior designer to lead end-to-end visual identity work. You will drive research, explore creative territories, and oversee logos, typography, color systems, and brand guidelines.

You will present work to founders and collaborate with product designers and frontend engineers to ship polished brand experiences. Required are 4+ years of brand identity leadership, a digital-first mindset, fluency in Figma and

Qualifications

• 4+ years of hands-on experience designing brand identities and leading art direction at a design studio or high-bar creative team.

Responsibilities

• Conceive and design comprehensive visual identity systems for technology startups, new ventures, and established companies.
• Define every layer of a brand's visual world: wordmarks and symbols, typographic hierarchies, color systems, layout grids, iconography, imagery direction, and custom graphic devices.
• Turn company strategy and positioning into clear visual narratives that resonate with founders and customers.
• Design brand systems that feel cohesive across digital surfaces (flagship websites, product UI, social) as well as physical or print applications when needed.
• Produce custom visual assets, textures, 3D compositions, and art-directed imagery combining traditional tools with modern AI workflows.
• Build clear, practical brand guidelines and Figma libraries that internal product and engineering teams can actually use.
• Present creative directions to client stakeholders and collaborate with Shortcut's web and product teams through launch.

Skills

Brand identity design

Art direction

Typography

Layout grids

Color theory

Presentation skills

Bilingual Spanish-English

Tools

Figma

Adobe Illustrator

Adobe Photoshop

InDesign

Midjourney

Runway

Job description

Shortcut is a digital product design and engineering studio in Latin America seeking a senior designer to lead end-to-end visual identity work. You will drive research, explore creative territories, and oversee logos, typography, color systems, and brand guidelines.

You will present work to founders and collaborate with product designers and frontend engineers to ship polished brand experiences. Required are 4+ years of brand identity leadership, a digital-first mindset, fluency in Figma and