Senior Designer - Brand, UI & AI (Remote LATAM)

Equals True LLC; Ciudad de México; Remote; MXN 2,242,000 - 3,363,000; Full time

Benefits offered by this job

We pay in USD through our platform

Paid time off

Medical, safety, and wellness benefits

Business English language classes

Access to learning platforms

Birthday day off

Job summary

Equals True LLC is seeking a Principal Designer to lead brand identity and digital design for world-class clients. You will shape visual direction, build systems, and mentor designers in a senior studio setting.

You’ll collaborate with clients and stakeholders in English, harness AI tools judiciously, and contribute to creating inclusive, globally scalable design solutions across platforms and brands. Remote-first LATAM, full-time, project-based engagement.

Qualifications

• 10+ years of design experience, with a strong background in brand identity and art direction, plus hands-on digital design, including wireframes and prototypes.
• Experience leading designers or creative projects in an agency, studio, in-house team, or your own practice.
• A portfolio is required. We're looking for a mix of brand identity and digital/UI work for international or creative brands.
• Experience building brand systems, design systems, or visual frameworks from scratch.
• Hands-on experience using AI tools in your design process, whether for image generation, prototyping, or production, with a good sense of when they actually add value.
• Comfortable presenting ideas and creative work to senior stakeholders in English.

Responsibilities

• Join a senior in-house design studio, designing brand and digital work for some of the world's most recognized tech, media and consumer brands.
• Design hands-on every day across brand, visual design and UI, from brand identities and visual systems to websites and digital experiences.
• Take projects from first exploration to final delivery: concepts, art direction, wireframes, prototypes and polished brand and UI assets.
• Lead small teams of designers on each project, setting the visual direction and raising the craft bar through feedback and critique.
• Build and evolve brand toolkits and design systems that keep work consistent across touchpoints.
• Present your work to clients and senior stakeholders, and stand behind your design decisions.
• Use AI tools where they genuinely improve speed or quality, and know when they don't.

Skills

Brand identity

Art direction

Team leadership

Wireframes

Prototyping

Agency experience

Portfolio required

Design systems

AI-assisted design

English presentation

Tools

Figma

Adobe Creative Suite

AI design tools

Job description

Equals True LLC is seeking a Principal Designer to lead brand identity and digital design for world-class clients. You will shape visual direction, build systems, and mentor designers in a senior studio setting.

You’ll collaborate with clients and stakeholders in English, harness AI tools judiciously, and contribute to creating inclusive, globally scalable design solutions across platforms and brands. Remote-first LATAM, full-time, project-based engagement.