LatAm Marketing Analytics & Growth Specialist

CooperVision; Ciudad de México; Presencial; MXN 360.000 - 720.000; Jornada completa

Descripción de la vacante

CooperVision Latam is seeking a Digital Marketing Lead to execute strategic and tactical plans across Latin America, driving demand and market opportunity insights. The role includes product messaging, promotions, and support for new product introductions to achieve business goals.

The candidate will manage ROI-focused campaigns, oversee social media across Latam, and collaborate with IT and external agencies. Excellent English and digital marketing expertise are required.

Formación

• Planning and organizing skills required.
• Results oriented with strong analytical capabilities.
• Fluent English for internal and external communication.
• Team-oriented with collaborative mindset.
• Strong communication skills across functions.
• Proactive and flexible to changing priorities.
• Creative mindset with problem-solving.
• Solid knowledge of digital marketing channels.
• Experience with online marketing tools and best practices.
• 1-2 years hands-on experience with SEO, Google Analytics, and CRM software.
• Familiarity with web design principles.
• Ability to work under pressure and meet deadlines.
• Understanding of marketing standards and practices.

Responsabilidades

• Evaluate competitive trends, market dynamics, and sales forecasting for strategic products.
• Implement communication strategies and social networks aligned with marketing plan.
• Manage marketing materials on global platforms.
• Serve as a link between CVI and suppliers to execute marketing tactics.
• Coordinate with advertising agency to develop promotional campaigns for products.
• Oversee Latam digital marketing channels across regions.
• Measure ROI and KPIs; build dashboards and provide optimization recommendations.
• Prepare and manage the digital marketing budget for the region.
• Oversee Latam social media accounts across countries.
• Suggest enhancements for online content quality regionally and locally.
• Track SEO and Google Analytics metrics and report findings.
• Collaborate with IT to ensure data hygiene for marketing data analysis.
• Support Latam distributors in executing promotional materials.
• Manage design resources and file storage.
• Coordinate approvals with RAQA and PA teams.
• Support other marketing projects and programs.

Conocimientos

Planning

Results driven

Fluent English

Team orientation

Communication

Proactivity

Flexibility

Creative mindset

Digital marketing

Online marketing tools

Pressure handling

Marketing standards

Herramientas

SEO

Google Analytics

CRM software

Web design

Descripción del empleo

CooperVision Latam is seeking a Digital Marketing Lead to execute strategic and tactical plans across Latin America, driving demand and market opportunity insights. The role includes product messaging, promotions, and support for new product introductions to achieve business goals.

The candidate will manage ROI-focused campaigns, oversee social media across Latam, and collaborate with IT and external agencies. Excellent English and digital marketing expertise are required.