LATAM Digital Product Lead - B2C/B2B Solutions

The Coca-Cola Company

México

On-site

MXN 1,200,000 - 2,100,000

Full time

4 days ago

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Job summary

The Coca-Cola Company LATAM Digital Product & Operations is seeking a seasoned product leader to shape and operate a portfolio of regional digital products across LATAM. You will bridge business needs with digital execution, translate opportunities into roadmaps, and collaborate with operating units, bottling partners and external vendors to deliver measurable value.

In this role, you will manage end-to-end product lifecycles, drive adoption, and balance regional standardization with local

Qualifications

5+ years in digital product management or related roles.
Experience managing digital products through lifecycle (discovery, roadmap, backlog, delivery, launch, continuous improvement).
Experience with B2C, B2B2C and/or B2B digital products.
Strong ability to translate business problems into product opportunities and actionable priorities.
Experience coordinating external technology vendors or partners.
Strong stakeholder management in a matrix environment.

Responsibilities

Own and evolve regional digital products across B2C, B2B2C and B2B use cases.
Develop and manage product roadmaps, balancing priorities and value.
Prioritize product backlogs and translate needs into clear requirements with cross-functional teams.
Engage LATAM markets to understand problems and opportunities.
Drive full product lifecycle from discovery to retirement where applicable.
Build business cases and support investment decisions.