LATAM B2B Marketing Specialist - Mexico City

Datalogic; Xico; On-site; MXN 360,000 - 600,000; Full time

Job summary

Datalogic Mexico is seeking a Marketing Specialist based in Mexico City to plan and execute local marketing activities that support sales and generate demand. You will work with the Marketing Manager, local sales, and channel partners to design integrated campaigns for the market.

The role includes budget planning, event organization, ROI tracking, and developing channel marketing plans aligned with corporate guidelines. Some travel to meet leaders and partners is expected.

Qualifications

• Bachelor’s degree in marketing, business or related field.
• Minimum 5 years of marketing experience and team leadership in LATAM.
• Fluent Spanish; English at least B2 level.

Responsibilities

• Budget and annual marketing planning with channel partners.
• Resource planning and budget control.
• Development and implementation of local marketing activities aligned with guidelines.
• Generation of qualified end-customer leads through campaigns.
• Campaign management and ROI tracking in the CRM system.
• Organization of trade fairs and events; on-site representation.
• Media and press work; develop a media plan incl. SoMe activities.
• Monitor campaigns and ensure budget alignment and ROI.

Skills

Marketing experience

Team management

English (B2)

Spanish (native)

Education

Bachelor's degree in Marketing

Tools

MS Dynamics

Microsoft Office

Job description

Datalogic Mexico is seeking a Marketing Specialist based in Mexico City to plan and execute local marketing activities that support sales and generate demand. You will work with the Marketing Manager, local sales, and channel partners to design integrated campaigns for the market.

The role includes budget planning, event organization, ROI tracking, and developing channel marketing plans aligned with corporate guidelines. Some travel to meet leaders and partners is expected.