Bilingual Tech Support Specialist, Medical Research Apps

Ovid Technologies, Inc.; Xico; Remote; MXN 240,000 - 360,000; Full time

Job summary

Ovid Technologies, Inc. is seeking a driven Digital Marketing Specialist to join our remote-first team. You will develop and execute online strategies across SEO, SEM, social media, and email, aiming to grow brand visibility and generate qualified leads.

The role requires a data-driven approach, proficiency with analytics tools, and collaboration with design and content teams to ensure cohesive messaging. This is a fully remote position offering flexibility and growth.

Qualifications

• 3+ years in digital marketing roles.
• Experience across SEO/SEM, social media, and email marketing.
• Data-driven decision making with analytics experience.

Responsibilities

• Develop, implement, and manage online marketing strategies across channels.
• Conduct keyword research and competitor analysis to optimize rankings.
• Manage paid advertising campaigns (Google Ads, social ads) to maximize ROI.
• Create engaging content for blogs, social, and emails.
• Monitor website traffic and campaign performance using analytics tools.
• Analyze data, generate reports, and provide actionable insights.
• Stay updated on latest digital marketing trends and best practices.
• Collaborate with design and content teams for cohesive messaging.
• Manage email campaigns, list segmentation, and automation.

Skills

SEO

SEM

Social media ads

Email marketing

Analytics

Content creation

Tools

Google Ads

Google Analytics

Job description

About the RoleOur client is seeking a driven and analytical Digital Marketing Specialist to join their team on a fully remote basis. This role is integral to developing and executing comprehensive online marketing strategies that enhance brand visibility, drive qualified leads, and support overall business objectives. You will be responsible for managing various digital channels, including SEO, SEM, social media advertising, and email marketing. The ideal candidate possesses a strong understanding of digital marketing principles, a data-driven approach to decision-making, and a passion for continuous improvement and innovation. This is an excellent opportunity to contribute to a dynamic organization and grow your career in a flexible, remote-first environment.Key Responsibilities

• Develop, implement, and manage online marketing strategies across various channels like SEO, SEM, social media, and email.
• Conduct keyword research and competitor analysis to optimize search engine rankings and campaign performance.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve CPA goals.
• Create engaging and relevant content for blog posts, social media updates, and email newsletters.
• Monitor website traffic, campaign performance, and other key metrics using analytics tools (e.g., Google Analytics).
• Analyze campaign data, generate reports, and provide actionable insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including design and content creators, to ensure cohesive brand messaging.
• Manage email marketing campaigns, including list segmentation and automation.

Requirements

• Proven experience of at least 3 years in digital marketing roles.
• Strong understanding of