Hybrid Marketing Lead - Drivetrain & Braking Systems

PowerToFly; General Escobedo; Presencial; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

Cummins Inc. is seeking a Senior Marketing Specialist to lead strategic marketing and communications for the Drivetrain and Braking Systems unit in General Escobedo, Nuevo León.

The role requires 5+ years in digital marketing, strong content creation skills, and English proficiency, with on-site work 3 days a week and 2 days remote. This position partners with multiple business units to drive impactful marketing initiatives.

Formación

• Minimium 5 years' experience with digital marketing, including emerging trends, digital business strategies, performance metrics, paid and organic media, and advertising content.
• Experience with graphic design and visual communications, with the ability to develop engaging content across multiple communication channels.
• Client or account management experience, with strong relationship-building and stakeholder management skills.
• Experience with marketing systems, digital platforms, or account management tools; experience supporting system integration is a plus.
• Experience with Six Sigma, Value Stream Transformation, or continuous improvement methodologies is preferred.
• Advanced English proficiency, with the ability to communicate effectively.

Responsabilidades

• Develops and executes strategic marketing and communications plans aligned with business priorities and objectives, bringing together content, communications, digital channels, events, and project execution.
• Creates, writes, edits, and delivers clear and compelling content, messaging, and communications while following Cummins brand and style guidelines.
• Simplifies complex business and technical information into engaging, audience-focused messages.
• Manages and supports marketing budgets, financials, and vendor-related expenses.
• Plans and executes internal and external events and marketing activities.
• Develops and delivers presentations and functional training to support stakeholders and business needs.
• Collects, analyzes, and leverages metrics, data, and analytics to evaluate effectiveness and identify opportunities for improvement.
• Stays current on digital tools, emerging trends, communication channels, and marketing best practices.
• Leads additional marketing and product marketing activities as needed to support evolving business priorities and the unique needs of the business.

Conocimientos

Brand Management

Business Writing

Creative Communication Design

Digital Media Savvy

Balances Stakeholders

Being Resilient

Customer Focus

Demonstrates Self-Awareness

Manages Complexity

Organizational Savvy

Persuades

Data Analytics

Intuitive Listening and Adapting Sol

Values Differences

Educación

University degree in communications, marketing, or a related subject

Descripción del empleo

Cummins Inc. is seeking a Senior Marketing Specialist to lead strategic marketing and communications for the Drivetrain and Braking Systems unit in General Escobedo, Nuevo León.

The role requires 5+ years in digital marketing, strong content creation skills, and English proficiency, with on-site work 3 days a week and 2 days remote. This position partners with multiple business units to drive impactful marketing initiatives.