Senior Marketing Specialist – Hybrid, Industrial Auto

Cummins Latin America; General Escobedo; Híbrido; MXN 600.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Relocation package

Descripción de la vacante

Cummins Inc. in General Escobedo, Nuevo León, is seeking a Senior Marketing Specialist in Communications to lead strategic marketing and messaging for the Drivetrain and Braking Systems unit.

This on-site with flexibility role partnerships with business leaders to drive campaigns. You will develop content, manage budgets, and analyze metrics while aligning with Cummins brand standards and coordinating with multiple stakeholders across regions.

Formación

• Minimium 5 years' experience with digital marketing, including emerging trends, digital business strategies, performance metrics, paid and organic media, and advertising content, preferred in Commercial Truck sector
• Experience with graphic design and visual communications, with the ability to develop engaging content across multiple communication channels.
• Client or account management experience, with strong relationship-building and stakeholder management skills.
• Experience with marketing systems, digital platforms, or account management tools; experience supporting system integration is a plus.
• Experience with Six Sigma, Value Stream Transformation, or continuous improvement methodologies is preferred.
• Advanced English proficiency, with the ability to communicate effectively.

Responsabilidades

• Develops and executes strategic marketing and communications plans aligned with business priorities and objectives, bringing together content, communications, digital channels, events, and project execution.
• Creates, writes, edits, and delivers clear and compelling content, messaging, and communications while following Cummins brand and style guidelines.
• Simplifies complex business and technical information into engaging, audience-focused messages.
• Manages and supports marketing budgets, financials, and vendor-related expenses.
• Plans and executes internal and external events and marketing activities.
• Develops and delivers presentations and functional training to support stakeholders and business needs.
• Collects, analyzes, and leverages metrics, data, and analytics to evaluate effectiveness and identify opportunities for improvement.
• Stays current on digital tools, emerging trends, communication channels, and marketing best practices.
• Leads additional marketing and product marketing activities as needed to support evolving business priorities and the unique needs of the business.

Conocimientos

Digital marketing

Graphic design

Client management

Marketing systems

Six Sigma

Advanced English

Educación

University degree in communications, marketing, or a related subject

Descripción del empleo

Cummins Inc. in General Escobedo, Nuevo León, is seeking a Senior Marketing Specialist in Communications to lead strategic marketing and messaging for the Drivetrain and Braking Systems unit.

This on-site with flexibility role partnerships with business leaders to drive campaigns. You will develop content, manage budgets, and analyze metrics while aligning with Cummins brand standards and coordinating with multiple stakeholders across regions.