Hybrid Digital Campaign Manager – Lead Multi-Channel Growth

Marsh Agency; Ciudad de México; Hybrid; MXN 500,000 - 800,000; Full time

Job summary

Marsh is seeking a Digital Campaign Manager to lead digital strategy and end-to-end campaigns from Mexico City in a hybrid role requiring three days in the office.

You will manage audience segmentation, optimize conversions, and oversee email campaigns, web presence, and analytics to drive measurable performance across the region. Strong English skills are required and collaboration with partners is essential.

Qualifications

• 7+ years’ hands-on digital manager experience in B2B, corporate, or professional services marketing.
• Experience with marketing automation platforms such as Microsoft Dynamics 365, Marketo, Pardot, or HubSpot.
• Experience with a web content management system; Adobe Experience Manager (AEM) strongly preferred.
• Experience with an account-based marketing platform; Demandbase strongly preferred.
• Working knowledge of campaign tracking (UTMs, tags) and analytics tools (Adobe Analytics, Power BI).
• Experience with work management tools (Wrike, Workfront).
• English mastery is essential.

Responsibilities

• Develop and manage digital strategy across businesses and practices, coordinating channel activation and optimization.
• Work with marketing and business partners to translate needs into action and deliver practical solutions.
• Develop and execute strategies to increase web leads and optimize conversion rates across the region.
• Own digital campaigns end-to-end from setup to activation and evaluation.
• Oversee email campaigns in Microsoft Dynamics 365 and Outlook, including segmentation and journeys.
• Advise on complex audience segmentation and targeting to support automated and nurture campaigns.
• Manage the region’s web presence with consistent content and governance.
• Use analytics to drive personalization, journeys, testing, and continuous improvement.

Skills

Digital strategy

Audience segmentation

Campaign management

Email marketing

Web analytics

Cross-functional collaboration

Tools

Microsoft Dynamics 365

Marketo

Pardot

HubSpot

Adobe Experience Manager

Demandbase

Wrike

Workfront

Adobe Analytics

Power BI

Job description

Marsh is seeking a Digital Campaign Manager to lead digital strategy and end-to-end campaigns from Mexico City in a hybrid role requiring three days in the office.

You will manage audience segmentation, optimize conversions, and oversee email campaigns, web presence, and analytics to drive measurable performance across the region. Strong English skills are required and collaboration with partners is essential.