Hybrid Content Marketing Associate Manager (SEO & Localization)

IHG Hotels & Resorts; Región Centro; Hybrid; MXN 420,000 - 600,000; Full time

Job summary

IHG Hotels & Resorts in Guadalajara is seeking a Marketing & Project Manager to lead SEO analysis, content strategy, and cross‑functional marketing initiatives for new hotel openings.

The role focuses on driving qualified traffic through keyword research, optimizing on‑page elements, and supporting localization across brand tones. You will collaborate with external partners, monitor performance, and contribute to content marketing strategies.

Qualifications

• Bachelor's or master's degree in marketing, advertising, content strategy, project management, or an equivalent combination of education and work-related experience.
• Excellent written and verbal communication in English required.
• 2-5 years of experience in marketing / project management.
• Demonstrated or previous experience in SEO analysis and performance analysis is preferred, but not required.

Responsibilities

• Support our new hotel openings through keyword research to identify high-value search phrases driving qualified traffic, and optimize on-page elements such as title tags and meta descriptions.
• Manage large list of hotels and their channel participation for the social review program, ensuring hotels are properly onboarded and connected across channels.
• Demonstrate clear understanding of GEO strategy and localization, review content developed by external partners and confirm multiple brand tones of voice.
• Benchmark digital activities against those of our peers in the industry; improve content marketing strategy and tactics.
• Provide additional content marketing support for new hotel openings as needed.

Skills

SEO analysis

Marketing

Project management

Content strategy

English proficiency

Written communication

Verbal communication

Education

Bachelor's degree in Marketing/Advertising

Master's degree in Marketing/Advertising

Job description

IHG Hotels & Resorts in Guadalajara is seeking a Marketing & Project Manager to lead SEO analysis, content strategy, and cross‑functional marketing initiatives for new hotel openings.

The role focuses on driving qualified traffic through keyword research, optimizing on‑page elements, and supporting localization across brand tones. You will collaborate with external partners, monitor performance, and contribute to content marketing strategies.