Hybrid B2B Growth Campaign Marketer

WM de Mexico, S. de R.L. de C.V.; Ciudad de México; Híbrido; MXN 700.000 - 900.000; Jornada completa

Descripción de la vacante

Wood Mackenzie in Mexico City is seeking a results-driven campaign marketer to join our B2B Growth Marketing team. You will coordinate integrated campaigns across email, paid social, display, webinars, and events, translating strategy into actionable plans and driving audience growth and customer expansion.

Working with sales, product marketing, content, and digital teams, you will own campaign workflows, optimize performance through testing, and ensure data quality and governance to hit KPIs

Formación

• Experience executing integrated B2B marketing campaigns across channels.
• Strong project management and organisational skills.
• Ability to coordinate cross-functional teams and campaign delivery.
• Familiarity with marketing automation and CRM platforms.
• Excellent communication and stakeholder management.
• Ability to work independently in a global, matrixed environment.

Responsabilidades

• Own and support execution of cross-channel campaigns (email, social, display, SEM, SEO).
• Coordinate webinars, events, and third-party marketing activities.
• Manage lead routing, qualification, and handoffs with sales.
• Track performance against KPIs and report insights.
• Ensure data quality and governance with Marketing Operations.

Conocimientos

Campaign management

Project management

Cross-functional collaboration

Marketing automation

CRM proficiency

Educación

Bachelor’s degree in Marketing, Business, Communications, or a related field

Herramientas

Salesforce

Pardot

Marketo

HubSpot

Descripción del empleo

Wood Mackenzie in Mexico City is seeking a results-driven campaign marketer to join our B2B Growth Marketing team. You will coordinate integrated campaigns across email, paid social, display, webinars, and events, translating strategy into actionable plans and driving audience growth and customer expansion.

Working with sales, product marketing, content, and digital teams, you will own campaign workflows, optimize performance through testing, and ensure data quality and governance to hit KPIs