Head of Performance Marketing Americas

Emma – The Sleep Company; México; Híbrido; MXN 874.737 - 1.399.580; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid home office policy

Flexible schedules

Pet-friendly office

Monthly salary + pantry & restaurant vouchers

Benefits higher than the law

Descripción de la vacante

Emma – The Sleep Company is seeking a Head of Marketing (Americas) to drive marketing strategy and growth across Chile, Colombia, Mexico, and Canada. You will be responsible for building local teams, analyzing market trends, and ensuring brand preference.

The ideal candidate has over 5 years of marketing experience, with at least 3 in regional leadership positions. Fluent in English and Spanish, you will collaborate with global teams to innovate locally and achieve company objectives.

Emma offers a hybrid work policy, flexible schedules, and generous benefits.

Formación

• 5+ years of marketing experience, with a minimum of 3 in a leadership role.
• Proven success in scaling brands in Latin America and/or North America.
• Analytical mindset and strong grasp of growth metrics.

Responsabilidades

• Own and execute the regional marketing strategy.
• Lead a team of marketing specialists.
• Drive customer acquisition and retention through marketing strategies.

Conocimientos

B2C brand scaling

Data-driven marketing

Leadership

Fluent in English and Spanish

Descripción del empleo

Overview

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.

At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!

About the Role

We are looking for an exceptional Head of Marketing (Americas) to lead and scale our marketing efforts across Chile, Colombia, Mexico, and Canada. You will drive growth by defining and executing our regional marketing strategy, building high-performing local teams, and owning performance across all key channels. Reporting directly to the Global Chief Marketing Officer and working closely with cross-functional teams globally, you will be responsible for making Emma a household name across the Americas.

What you will do

• Own and execute the regional marketing strategy, ensuring strong positioning and performance in each market
• Lead a team of marketing specialists, ensuring alignment, inspiration, and high execution standards
• Drive customer acquisition and retention through end-to-end marketing strategies across performance, content, CRM, partnerships, and more
• Analyze market trends and consumer insights to inform data-driven decisions
• Manage regional marketing investments, prioritizing ROI and growth
• Collaborate with global product, creative, data, and operations teams to adapt initiatives to local market needs
• Ensure brand preference and consistency while innovating locally to stay ahead of market dynamics

Who we are looking for

• 5+ years of marketing experience, including at least 3 in a regional leadership role
• Proven success in scaling B2C brands in Latin America and/or North America, preferably DTC or e-commerce
• Deep understanding of consumer behavior in the Americas region, with strong local market insights
• Analytical mindset with a strong grasp of growth metrics and data-driven marketing
• Leadership skills with a track record of managing and mentoring high-performing teams
• Fluent in English and Spanish
• Entrepreneurial spirit, agility, and a passion for building businesses at scale

What we offer

• A combination of personal and company growth to accelerate your career and help you reach your goals
• The chance to work on exciting and challenging projects either independently or as part of a dedicated, international team
• Wellbeing activities
• Hybrid home office policy
• Flexible schedules
• Pet-friendly office
• Monthly salary + pantry & restaurant vouchers
• Benefits higher than the law

Become an Emmie

Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.

We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!

Upon your consent, we may use artificial intelligence (AI) tools to support parts of the hiring process, such as get the interviews transcript and summarised by AI. These tools assist our recruitment team but do not replace human judgement. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please reach out to [e-mail]