Head of Commercial Strategy – Diagnostics & Imaging

Justesa Imagen Mexicana S.A. de C.V.; Tlalpan; On-site; MXN 3,500,000 - 5,000,000; Full time

Job summary

Bracco, a global leader in diagnostic imaging, seeks a Commercial Director to shape the commercial strategy and lead a multinational team from its Mexico City office. You will drive growth, engage radiology stakeholders, and oversee proposals, pricing, and post‑sales activities to maximize value.

You will collaborate across Sales, Marketing, Finance, Regulatory, and Medical Affairs, delivering campaigns and budgets while ensuring Bracco’s standards and governance.

Qualifications

• 15+ years of experience in marketing, product management, or sales, with 8 years in leadership managing a commercial team.
• Preferred experience: public/private sectors, pharmaceutical healthcare industry or medical devices.
• Expertise: sales management, and financial & planning management.
• Strong communication, project management, and data analysis skills; fluent in English; proficient with Excel, PowerPoint and AI.

Responsibilities

• Drive Strategic Growth: Create and execute business plans aligned with company goals, financial targets, and market expansion strategies.
• Lead Market Engagement: Build relationships with radiology community and stakeholders to uncover opportunities and promote Bracco’s value proposition.
• Oversee Commercial Operations: Manage proposals, negotiations, pricing processes, and post-sales activities to maximize value.
• Collaborate Across Teams: Partner with Sales, Marketing, Finance, Regulatory, and Medical Affairs to develop campaigns, control budgets, and deliver business plans.
• Guide Performance Excellence: Define goals with internal teams and distributors, monitor results, and deliver performance reports.
• Champion Brand & Integrity: Represent the company in key forums while ensuring all actions align with Bracco’s Code of Conduct.

Skills

Strategic planning

Cross-functional teamwork

Adaptability

Critical thinking

Data analysis

Communication skills

Project management

Excel

PowerPoint

AI proficiency

Education

BA/BS in related field

MBA preferred

Tools

Excel

PowerPoint

AI tools

Job description

Bracco, a global leader in diagnostic imaging, seeks a Commercial Director to shape the commercial strategy and lead a multinational team from its Mexico City office. You will drive growth, engage radiology stakeholders, and oversee proposals, pricing, and post‑sales activities to maximize value.

You will collaborate across Sales, Marketing, Finance, Regulatory, and Medical Affairs, delivering campaigns and budgets while ensuring Bracco’s standards and governance.