Head de Marketing.

PSC Industries; México; Presencial; MXN 1.524.000 - 2.201.000; Jornada completa

Descripción de la vacante

Silimed, the leading silicone implant manufacturer in Latin America, seeks a LATAM Marketing Manager to lead the region's marketing strategy across Latin America and Mexico, collaborating with commercial, medical, distributor and global teams. The role focuses on strengthening brand positioning, building relationships with surgeons and healthcare partners, and driving regional growth.

Requirements include a Bachelor’s in Marketing or related field, plus fluent Spanish and English and proven

Formación

• Bachelor's degree in Marketing, Business Administration, Communications, or related fields.
• Solid experience in Marketing, preferably with regional exposure or responsibility across Latin American markets.
• Experience planning and executing congresses, events, and stakeholder engagement initiatives.
• Knowledge of CRM platforms, digital marketing tools, and marketing performance metrics.
• Strong project management, budget management, and analytical skills.
• Experience within Medical Devices, Healthcare, Pharmaceutical, Aesthetics, or related industries.
• Knowledge of the medical device industry and experience engaging with surgeons.
• Advanced or fluent Spanish and English.

Responsabilidades

• Develop and execute the LATAM Marketing strategy across Latin America and Mexico.
• Strengthen brand positioning, awareness, and perception across markets in the region.
• Build and maintain strategic relationships with surgeons, healthcare professionals, clinics, societies, and KOLs.
• Partner with distributors and commercial teams to identify opportunities and support market development strategies.
• Plan and lead Silimed's participation in congresses, scientific events, and other regional initiatives.
• Develop digital strategies, content, and engagement through CRM, Silimed Academy, and other platforms.
• Monitor performance indicators, results, and ROI, identifying growth opportunities.
• Coordinate the regional marketing calendar and ensure successful execution across markets.
• Manage the marketing budget with efficient allocation of resources.

Conocimientos

Marketing strategy

CRM / Digital marketing

Project management

Budget management

Stakeholder engagement

Languages: English & Spanish

Educación

Bachelor's degree in Marketing/Business/Communications

Herramientas

CRM platforms

Marketing analytics tools

Descripción del empleo

About Silimed

Silimed is the largest silicone implant manufacturer in Latin America and a Brazilian company with a strong international presence. For more than four decades, we have been developing high-quality and innovative solutions for the medical device industry, building a brand recognized for its technology, excellence, and close relationships with healthcare professionals.

We are looking for a LATAM Marketing Manager to lead Silimed's marketing strategy across Latin America, strengthening our brand positioning, expanding relationships with healthcare professionals and strategic partners, and directly contributing to sustainable business growth across the region. This is a regional role covering Latin America and Mexico , with strong interaction with Commercial, Medical, distributor, and global teams.

Responsibilities

• Develop and execute the LATAM Marketing strategy, ensuring alignment with Silimed's global guidelines and business priorities;
• Strengthen brand positioning, awareness, and perception across different markets in the region;
• Build and maintain strategic relationships with surgeons, healthcare professionals, clinics, scientific societies, and Key Opinion Leaders (KOLs);
• Partner closely with distributors and commercial teams to identify opportunities and support market development strategies;
• Plan and lead Silimed's participation in congresses, scientific events, and other strategic regional initiatives;
• Develop digital strategies, content, and engagement initiatives through CRM, Silimed Academy, and other digital platforms;
• Monitor performance indicators, results, and return on marketing investments, identifying opportunities for business growth;
• Coordinate the regional marketing calendar and ensure the successful execution of initiatives across different markets;
• Manage the marketing budget, ensuring efficient allocation of resources and investments;
• Collaborate with local, regional, and global teams to ensure consistency in strategy, execution, and brand positioning.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related fields;
• Solid experience in Marketing, preferably with regional exposure or responsibility across Latin American markets;
• Experience planning and executing congresses, events, and stakeholder engagement initiatives;
• Knowledge of CRM platforms, digital marketing tools, and marketing performance metrics;
• Strong project management, budget management, and analytical skills;
• Experience within Medical Devices, Healthcare, Pharmaceutical, Aesthetics, or related industries;
• Knowledge of the medical device industry and experience engaging with surgeons;
• Advanced or fluent Spanish and English.