Growth Marketing Manager – B2B, Demand Generation

Jobtailor

Región Centro

Presencial

MXN 1.358.000 - 2.037.000

Jornada completa

Hace 11 días

Generador de candidaturas

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Descripción de la vacante

Jobtailor, a dynamic marketing partner, seeks a seasoned B2B marketing professional to drive demand-generation campaigns for the U.S. and North American markets.

You will own automation, nurture audiences, and work closely with Sales to optimize lead handoffs and pipeline growth. You will develop and execute cross-channel content strategies, including webinars, events, and digital campaigns, while leveraging AI tools to enhance research, creation, and analysis.

Formación

4+ years of hands-on B2B marketing experience.
Experience in demand generation from strategy through launch and measurement.
Experience supporting U.S. or North American markets.
Experience with CRM and marketing automation platforms.
Experience developing and executing content strategies beyond social media.

Responsabilidades

Build and execute integrated B2B demand-generation campaigns for the U.S. and North American market.
Generate and track qualified leads, opportunities, and marketing-influenced pipeline.
Own hands-on marketing automation activities including email campaigns and landing pages.
Collaborate with Sales on target accounts and lead handoffs.
Develop content strategies across multiple channels (website, emails, LinkedIn, blogs, events).

Conocimientos

Demand generation

Campaign execution

Content strategy

Project management

Advanced English

Herramientas

HubSpot

Marketo

Salesforce

Pardot

GoHighLevel

AI Tools

Descripción del empleo

Build and execute integrated B2B demand-generation campaigns for the U.S. and North American market.
Generate and track qualified leads, opportunities, and marketing-sourced or marketing-influenced pipeline.
Own hands‑on marketing automation activities, including email campaigns, nurture sequences, segmentation, landing pages, workflows, and campaign tracking.
Work with CRM and marketing automation platforms such as HubSpot, Marketo, Salesforce, Pardot, GoHighLevel, or similar tools.
Partner with Sales on target audiences, priority accounts, lead qualification, campaign strategy, and Marketing-to-Sales handoff.
Develop and execute content strategies across website, email, LinkedIn, newsletters, blogs, webinars, events, case studies, and other channels.
Create and edit professional marketing content in English for U.S. audiences.
Support SEO/AEO and website conversion initiatives.
Plan and execute webinars and conference marketing, including pre-event campaigns, meeting generation, event promotion, lead capture, and post-event follow‑up.
Travel to selected U.S. industry conferences and events and professionally represent the client when required.
Manage and coordinate external marketing agencies, vendors, freelancers, or creative partners.
Track campaign performance and use data to improve marketing results.
Partner with leadership to continue developing attribution, funnel reporting, pipeline visibility, and CAC measurement.
Use AI tools as part of your regular marketing workflow to improve research, content creation, campaign development, analysis, automation, and productivity.
Work closely with U.S.-based leadership and Sales teams while coordinating external marketing agencies and vendors.
Help shape a developing marketing function, build processes from the ground up, and connect marketing work to business growth.

Requirements

4+ years of hands‑on marketing experience, preferably in B2B environments.
Strong experience in demand generation and executing campaigns from strategy through launch and measurement.
Professional experience supporting the U.S. or North American market is required.
Experience with CRM and marketing automation platforms.
Experience developing and executing content strategies, not only social media content.
Ability to demonstrate measurable results from previous campaigns, such as leads, MQLs/SQLs, meetings, opportunities, pipeline, conversions, or revenue influenced.
Experience collaborating closely with Sales.
Experience with webinars, trade shows, conferences, or other B2B events.
Experience working with external agencies, vendors, or creative partners.
Strong project‑management skills and the ability to manage multiple campaigns simultaneously.
Strong practical use of AI tools for marketing.
Ability to work independently, take ownership, and build processes in a growing environment.
Advanced professional English, both written and spoken.
A valid U.S. visa is required.
Candidates must be genuinely comfortable traveling to the United States when needed, attending multi‑day industry conferences, interacting with U.S. prospects and business stakeholders, and professionally representing the client in person.
Flexibility to align with U.S. Eastern or Central business hours when needed is important.
Preferred: Experience in B2B SaaS, technology, healthtech, healthcare, senior living, enterprise software, or another complex B2B environment.
Experience with ABM, go-to-market campaigns, marketing attribution, revenue marketing, customer marketing, or product launches is a plus.

Core Competencies

Demonstrates expertise in B2B demand generation, campaign execution, and content strategy development, with a strong focus on measurable results and collaboration with sales teams. Proficient in utilizing marketing automation tools and AI technologies to enhance marketing workflows and drive business growth.

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