Growth Marketing Manager

Jobtailor; Región Centro; Presencial; MXN 1.021.000 - 1.531.000; Jornada completa

Descripción de la vacante

Jobtailor is seeking a senior marketing professional to lead integrated demand generation and go-to-market initiatives for the North American market. The role emphasizes ABM, CRM optimization, and content-driven campaigns to accelerate lead generation and brand awareness.

Candidates should have strong English proficiency, experience with U.S. market initiatives, and a proven ability to manage end-to-end campaigns across digital, events, and content channels.

Formación

• Hands-on experience in growth marketing, demand generation, digital marketing, content, social media, and events.
• Experience with U.S. or North American market initiatives strongly preferred.
• Professional/Advanced English, written and spoken.

Responsabilidades

• Design and execute integrated demand generation and go-to-market campaigns.
• Develop Account-Based Marketing initiatives for priority accounts.
• Manage marketing automation and CRM campaign processes.
• Maintain campaign and lead data quality within the CRM.
• Partner with Sales to define and maintain an effective lead-handoff process.
• Track campaign performance and contribute to pipeline.
• Coordinate webinars, trade shows, conferences, and industry events end to end.
• Develop content strategy focused on brand awareness and lead generation.

Conocimientos

Demand Generation

Marketing Automation

Content Strategy

Project Management

CRM Platforms

Herramientas

CRM Platforms

Marketing Automation Tools

CMS

Social Media Management Tools

Descripción del empleo

• Design and execute integrated demand generation and go-to-market campaigns.
• Develop Account-Based Marketing initiatives for priority accounts.
• Manage marketing automation and CRM campaign processes.
• Maintain campaign and lead data quality within the CRM.
• Partner with Sales to define and maintain an effective lead-handoff process.
• Track campaign performance and contribution to pipeline.
• Coordinate webinars, trade shows, conferences, and industry events end to end.
• Manage pre- and post-event marketing, including landing pages, email campaigns, invitations, and promotional materials.
• Coordinate virtual and on-site logistics and work with external vendors.
• Support post-event attendee follow-up and lead-generation activities.
• Develop and execute content strategy focused on brand awareness and lead generation.
• Write, edit, and publish SEO- and AEO-friendly content for the U.S. market.
• Repurpose content across social media, newsletters, campaigns, and other channels.
• Develop case studies, video testimonials, and success stories with Customer Success.
• Create graphics, presentations, and digital assets for campaigns, events, and social media.
• Develop and edit images, infographics, and short-form videos while maintaining brand consistency.
• Manage a strategic social media content calendar focused on LinkedIn, with potential support for Instagram and Facebook.
• Write platform-specific English content and support community engagement.
• Monitor trends, analyze performance, and optimize content to increase reach, engagement, and brand awareness.
• Strengthen marketing attribution, CAC and funnel-performance tracking, reporting, pipeline accountability, content strategy, digital engagement, event playbooks, and the client's North American Senior Living presence.

Requirements

• 3–5 years of hands-on marketing experience across growth marketing, demand generation, digital marketing, content, social media, and events.
• Experience with U.S. or North American market initiatives strongly preferred.
• Professional/Advanced English, written and spoken.
• Experience with CRM platforms, marketing automation tools, CMS, and social media management tools.
• Demonstrated experience generating or influencing marketing pipeline and discussing measurable campaign results.
• Strong understanding of demand‑generation and lead‑generation strategies.
• Excellent project‑management and organizational skills.
• Experience using AI tools and platforms for marketing.
• Strong written and verbal communication skills.
• Portfolio or examples of marketing, content, campaign, or design work.
• Self‑starter mentality with ownership and accountability.
• Senior Living, healthcare, SaaS, or technology experience is a plus.
• Valid U.S. visa.
• Availability to travel to the United States when required.
• Availability to work schedules aligned with U.S. business hours.

Core Competencies

Demonstrates expertise in demand generation, content strategy, and marketing automation, with a strong focus on campaign performance and lead generation. Proficient in managing integrated marketing initiatives and leveraging CRM platforms to enhance brand awareness and engagement.

Highest-signal resume keywords

• Demand Generation
• Marketing Automation
• Content Strategy
• Project Management
• CRM Platforms

ATS Optimization Keywords

Hard Skills

• Digital Marketing
• Lead Generation
• SEO Content Writing
• Campaign Performance Tracking
• Event Coordination
• Graphic Design
• Social Media Management
• AI Tools for Marketing
• Email Campaigns
• Data Quality Management

Soft Skills

• Strong Communication Skills
• Organizational Skills
• Self-Starter Mentality
• Accountability

Industry Keywords

• Senior Living
• Healthcare
• SaaS
• North American Market

Tools & Technologies

• CRM Platforms
• Marketing Automation Tools
• CMS
• Social Media Management Tools