Marketing Operations Specialist

Jobtailor; Aguascalientes; Presencial; MXN 500.000 - 700.000; Jornada completa

Descripción de la vacante

Jobtailor is seeking a Marketing Automation Specialist to optimize HubSpot campaigns and automate workflows for a B2B SaaS environment. You will translate briefs into emails, landing pages, and automations while maintaining data quality and tracking standards.

The role requires strong HubSpot Marketing Hub skills, certification within 90 days, and 3+ years of hands-on experience. Collaboration with global teams and AI-assisted optimization are part of the duties.

Formación

• Specialist-level HubSpot Marketing Hub proficiency, including workflows, segmentation, data management, troubleshooting, and reporting.
• HubSpot Marketing Hub Software Certification preferred at hire and required within 90 days.
• 3+ years of hands-on experience using HubSpot, preferably HubSpot Marketing Hub in a B2B SaaS or similar environment.
• Demonstrated experience building, managing, testing, and troubleshooting HubSpot workflows and marketing automation.
• Strong experience with HubSpot email marketing, campaigns, contact management, lists, segmentation, forms, landing pages, CTAs, and reporting.

Responsabilidades

• Translate campaign briefs into emails, forms, landing pages, calls-to-action, workflows, and audience segments.
• Build, launch, monitor, and optimize HubSpot campaigns, workflows, nurture programs, segmentation, and tracking.
• Maintain campaign organization, naming conventions, templates, and subscription types.
• Support newsletters, onboarding, renewals, win-back, surveys, adoption, and event programs.
• Monitor email deliverability and compliance, escalating technical issues as needed.
• Use approved AI tools for drafting, personalization, testing, and campaign production with human review.
• Build HubSpot dashboards for campaign, funnel, pipeline, attribution, and ROI performance.
• Deliver regular reporting, identify trends and anomalies, and maintain UTM/tracking standards.
• Maintain HubSpot data quality, properties, segmentation, account hierarchies, and database organization.
• Monitor integrations across HubSpot, CRM, ZoomInfo, Zapier, Chili Piper, and AI tools; troubleshoot and coordinate issue resolution.

Conocimientos

HubSpot Marketing Hub proficiency

Campaign Management

Email Marketing

Data Analysis

CRM Integrations

A/B Testing

Lead Management

Educación

Bachelor's degree in Marketing or related field

Herramientas

HubSpot

ZoomInfo

Chili Piper

Zapier

AI Tools

Descripción del empleo

• Support the day-to-day execution and reliability of the marketing automation engine


• Translate campaign briefs into emails, forms, landing pages, calls-to-action, workflows, and audience segments


• Build, launch, monitor, and optimize HubSpot campaigns, workflows, nurture programs, segmentation, and tracking


• Maintain campaign organization, naming conventions, templates, and subscription types


• Support newsletters, onboarding, renewals, win-back, surveys, adoption, and event programs


• Monitor email deliverability and compliance, escalating technical issues as needed


• Use approved AI tools for drafting, personalization, testing, and campaign production with human review


• Identify responsible opportunities to automate campaign work with appropriate controls


• Build HubSpot dashboards for campaign, funnel, pipeline, attribution, and ROI performance


• Deliver regular reporting, identify trends and anomalies, and maintain UTM/tracking standards


• Maintain HubSpot data quality, properties, segmentation, account hierarchies, and database organization


• Monitor integrations across HubSpot, CRM, ZoomInfo, Zapier, Chili Piper, and AI tools; troubleshoot and coordinate issue resolution


• Document processes, standardize fields, and manage HubSpot access and permissions


• Build, QA, and document A/B tests across emails, landing pages, and forms


• Track learnings and support conversion rate optimization across the funnel

Requirements

• Specialist-level HubSpot Marketing Hub proficiency, including workflows, segmentation, data management, troubleshooting, and reporting


• HubSpot Marketing Hub Software Certification preferred at hire and required within 90 days


• 3+ years of hands‑on experience using HubSpot, preferably HubSpot Marketing Hub in a B2B SaaS, technology, or similarly complex B2B environment


• Demonstrated experience independently building, managing, testing, and troubleshooting HubSpot workflows and marketing automation


• Strong experience with HubSpot email marketing, campaigns, contact management, lists, segmentation, forms, landing pages, calls‑to‑action, and reporting


• Experience executing automated email, nurture, lifecycle, customer marketing, product adoption, or event campaigns


• Working knowledge of CRM and marketing database concepts, including contact properties, lifecycle stages, segmentation, data hygiene, lead management, and campaign attribution


• Experience reviewing campaign performance and using data to identify optimization opportunities and explain findings clearly


• Strong attention to detail and demonstrated ability to perform campaign quality assurance before launch


• Ability to manage multiple campaigns and priorities in a fast‑paced, deadline‑driven environment


• Proficient English communication skills, both written and verbal (B2-C1)


• Experience using AI tools to support campaign development, personalization, analysis, and execution with appropriate human review


• Experience with CRM integrations, marketing data management, ZoomInfo, Chili Piper, Zapier, or similar marketing technology


• Familiarity with lead management and Marketing‑to‑Sales or Business Development handoffs


• Experience working with distributed or global teams and supporting global or multi‑region marketing programs


• Exposure to multi‑touch attribution frameworks


• Bachelor's degree in Marketing, Communications, Business, Technology, or a related field, or equivalent professional experience

Core Competencies

Proficient in HubSpot Marketing Hub with a strong focus on campaign management, automation, and data analysis. Demonstrates expertise in executing and optimizing marketing campaigns while ensuring data quality and compliance.

Highest‑signal resume keywords

• HubSpot Marketing Hub Proficiency


• Campaign Management


• Email Marketing


• Data Analysis


• CRM Integrations

ATS Optimization Keywords

Hard Skills

• Workflows


• Segmentation


• Data Management


• Troubleshooting


• Reporting


• A/B Testing


• Campaign Attribution


• Lead Management


• Email Deliverability


• Campaign Optimization

Soft Skills

• Attention to Detail


• Communication Skills


• Time Management


• Problem‑Solving


• Collaboration

Certifications & Qualifications

• HubSpot Marketing Hub Software Certification

Industry Keywords

• B2B SaaS


• Marketing Automation


• Campaign Performance


• Multi‑Touch Attribution


• Data Hygiene

Tools & Technologies

• HubSpot


• ZoomInfo


• Chili Piper


• Zapier


• AI Tools