Inbound Marketing Manager

Pavago; Mexico; Hybrid; PHP 4,367,000 - 6,862,000; Full time

Benefits offered by this job

Remote work

Job summary

Pavago is seeking an Inbound Marketing Manager (Remote) to build an organic B2B lead engine. You will focus on content-driven lead generation, audience engagement, and turning conversations into pipeline. Collaborate with the founder to scale inbound opportunities through strategic content and messaging.

You will own content strategies, write compelling posts, and optimize funnels to convert engagement into qualified leads. This is a remote role with U.S. business hours in a fast-growing company.

Qualifications

• 2+ years of inbound marketing experience with content-led lead generation.
• Strong LinkedIn content creation and audience engagement experience.
• Ability to connect content performance to pipeline and revenue.
• Solid understanding of B2B sales cycles and buyer psychology.

Responsibilities

• Create and optimize content-driven lead generation programs on LinkedIn.
• Turn engagement into qualified conversations and opportunities.
• Nurture inbound prospects with thoughtful messaging and follow-ups.
• Collaborate with the founder to improve lead quality and pipeline.

Skills

Inbound marketing

Content-led lead generation

Organic B2B growth

LinkedIn content management

Copywriting

B2B sales understanding

Performance measurement

Tools

CRM systems

LinkedIn analytics

Job description

Inbound Marketing Manager (B2B Pipeline & Demand Generation)

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

We’re hiring a content-driven and inbound-focused Inbound Marketing Manager to build and scale a high-performing organic B2B lead generation engine.

This is not a cold outreach role.

Your focus will be:

• Creating high-performing LinkedIn content
• Driving meaningful audience engagement
• Turning conversations into qualified pipeline
• Building repeatable inbound growth systems

You’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building.

This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement.

What You’ll Own

Content-Driven Lead Generation (Primary Focus)

• Create and manage high-performing:
  • LinkedIn posts
  • Carousels
  • Hooks
  • Content campaigns
• Develop content angles that attract:
  • Founders
  • Decision-makers
  • High-intent B2B buyers
• Continuously test and optimize content based on:
  • Reach
  • Engagement
  • Conversations
  • Pipeline impact
• Build content strategies designed to generate inbound demand

Content Conversation Pipeline

• Turn:
  • Likes
  • Comments
  • Profile views
  • Inbound engagement
    into meaningful conversations
• Initiate natural, value-driven DMs based on user intent
• Qualify prospects and move them into the sales pipeline
• Build repeatable inbound workflows that generate qualified opportunities

Audience Engagement & Lead Nurturing

• Engage consistently with prospects through:
  • Comments
  • DMs
  • Ongoing conversations
• Build long-term relationships with leads and decision-makers
• Nurture inbound prospects through:
  • Thoughtful follow-ups
  • Educational content
  • Strategic messaging
• Maintain a non-salesy, trust-driven communication style

Funnel & Conversion Optimization

• Build simple inbound funnels: Content Engagement Conversation Call
• Develop:
  • Lead magnets
  • Nurture flows
  • Conversion paths
• Optimize conversion rates across each funnel stage
• Improve content performance using data-driven insights

Sales & Founder Collaboration

• Work closely with the founder to improve lead quality and conversion
• Share insights regarding:
  • Audience behavior
  • Objections
  • Messaging
  • Content performance
• Optionally support early-stage sales conversations where needed

Required Experience & Skills

• 2+ years of experience in:
  • Inbound marketing
  • Content-led lead generation
  • Organic B2B growth
• Strong experience growing and managing LinkedIn content
• Proven ability to generate:
  • Inbound leads
  • Booked calls
  • Pipeline through content
• Excellent copywriting and messaging skills
• Strong understanding of B2B sales cycles and buyer psychology
• Ability to connect content performance directly to business outcomes

What Makes You a Great Fit

• You know how to turn content into pipeline — not just engagement
• You understand inbound marketing systems and buyer journeys
• You think in:
  • Funnels
  • Conversion paths
  • Lead quality
• You are both:
  • Creative with content
  • Analytical with performance
• You take ownership of:
  • Leads
  • Conversations
  • Pipeline growth
• You understand how to build trust-based relationships through content

Ideal Experience

• Personal brand growth experience on LinkedIn
• Experience generating inbound pipeline for:
  • B2B agencies
  • SaaS companies
  • Consulting firms
  • Service businesses
• Familiarity with:
  • LinkedIn analytics
  • CRM systems
  • Content performance tracking
• Experience using AI tools such as:
  • ChatGPT
  • Claude
    for:
  • Ideation
  • Research
  • Content optimization

What a Typical Day Looks Like

Your day may include:

• Writing and scheduling LinkedIn content
• Reviewing engagement and content performance metrics
• Responding to comments and engaging with prospects
• Starting conversations through thoughtful DMs
• Qualifying inbound opportunities and routing leads
• Building or refining inbound funnels
• Collaborating with the founder on messaging and pipeline quality
• Testing new hooks, content angles, and lead-generation ideas

In short:
You build inbound demand by turning content, engagement, and conversations into qualified B2B pipeline.

Key Metrics for Success (KPIs)

• Qualified inbound leads generated
• Conversations started from content engagement
• Pipeline contribution and booked calls
• LinkedIn content performance and engagement quality
• Funnel conversion rates
• Audience growth and relationship quality

Why This Role Stands Out

• Direct ownership over inbound pipeline generation
• High-impact role tied directly to business growth
• Work closely with the founder on strategy and execution
• Creative freedom with measurable performance ownership
• Opportunity to build scalable inbound systems from the ground up
• Remote flexibility with strong long-term growth potential

Interview Process

• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding