Inbound Marketing Manager

Pavago

Mexico

Hybrid

PHP 4,367,000 - 6,862,000

Full time

14 days+

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Benefits offered by this job

Remote work

Job summary

Pavago is seeking an Inbound Marketing Manager (Remote) to build an organic B2B lead engine. You will focus on content-driven lead generation, audience engagement, and turning conversations into pipeline. Collaborate with the founder to scale inbound opportunities through strategic content and messaging.

You will own content strategies, write compelling posts, and optimize funnels to convert engagement into qualified leads. This is a remote role with U.S. business hours in a fast-growing company.

Qualifications

2+ years of inbound marketing experience with content-led lead generation.
Strong LinkedIn content creation and audience engagement experience.
Ability to connect content performance to pipeline and revenue.
Solid understanding of B2B sales cycles and buyer psychology.

Responsibilities

Create and optimize content-driven lead generation programs on LinkedIn.
Turn engagement into qualified conversations and opportunities.
Nurture inbound prospects with thoughtful messaging and follow-ups.
Collaborate with the founder to improve lead quality and pipeline.

Skills

Inbound marketing

Content-led lead generation

Organic B2B growth

LinkedIn content management

Copywriting

B2B sales understanding

Performance measurement

Tools

CRM systems

LinkedIn analytics

Job description

Inbound Marketing Manager (B2B Pipeline & Demand Generation)

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

We’re hiring a content-driven and inbound-focused Inbound Marketing Manager to build and scale a high-performing organic B2B lead generation engine.

This is not a cold outreach role.

Your focus will be:

Creating high-performing LinkedIn content
Driving meaningful audience engagement
Turning conversations into qualified pipeline
Building repeatable inbound growth systems

You’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building.

This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement.

What You’ll Own

Content-Driven Lead Generation (Primary Focus)

Create and manage high-performing:
- LinkedIn posts
- Carousels
- Hooks
- Content campaigns
Develop content angles that attract:
- Founders
- Decision-makers
- High-intent B2B buyers
Continuously test and optimize content based on:
- Reach
- Engagement
- Conversations
- Pipeline impact
Build content strategies designed to generate inbound demand

Content Conversation Pipeline

Turn:
- Likes
- Comments
- Profile views
- Inbound engagement
  into meaningful conversations
Initiate natural, value-driven DMs based on user intent
Qualify prospects and move them into the sales pipeline
Build repeatable inbound workflows that generate qualified opportunities

Audience Engagement & Lead Nurturing

Engage consistently with prospects through:
- Comments
- DMs
- Ongoing conversations
Build long-term relationships with leads and decision-makers
Nurture inbound prospects through:
- Thoughtful follow-ups
- Educational content
- Strategic messaging
Maintain a non-salesy, trust-driven communication style

Funnel & Conversion Optimization

Build simple inbound funnels: Content Engagement Conversation Call
Develop:
- Lead magnets
- Nurture flows
- Conversion paths
Optimize conversion rates across each funnel stage
Improve content performance using data-driven insights

Sales & Founder Collaboration

Work closely with the founder to improve lead quality and conversion
Share insights regarding:
- Audience behavior
- Objections
- Messaging
- Content performance
Optionally support early-stage sales conversations where needed

Required Experience & Skills

2+ years of experience in:
- Inbound marketing
- Content-led lead generation
- Organic B2B growth
Strong experience growing and managing LinkedIn content
Proven ability to generate:
- Inbound leads
- Booked calls
- Pipeline through content
Excellent copywriting and messaging skills
Strong understanding of B2B sales cycles and buyer psychology
Ability to connect content performance directly to business outcomes

What Makes You a Great Fit

You know how to turn content into pipeline — not just engagement
You understand inbound marketing systems and buyer journeys
You think in:
- Funnels
- Conversion paths
- Lead quality
You are both:
- Creative with content
- Analytical with performance
You take ownership of:
- Leads
- Conversations
- Pipeline growth
You understand how to build trust-based relationships through content

Ideal Experience

Personal brand growth experience on LinkedIn
Experience generating inbound pipeline for:
- B2B agencies
- SaaS companies
- Consulting firms
- Service businesses
Familiarity with:
- LinkedIn analytics
- CRM systems
- Content performance tracking
Experience using AI tools such as:
- ChatGPT
- Claude
  for:
- Ideation
- Research
- Content optimization