Growth Analyst

Rappi Technology Mexico; México; Presencial; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

Rappi Technology Mexico is looking for a growth-minded marketer to drive the Originals brands in the Mexican market. You will lead growth initiatives, coordinate offline activations at restaurants and points of sale, and drive brand presence online and offline.

You will blend marketing, growth analytics, and PR, with a hands-on, tactical approach to activation and reporting. The role requires the ability to juggle multiple campaigns and partnerships across Mexico, with opportunities to advance

Formación

• Local market knowledge of the Mexican market is essential.
• Blend of marketing/growth analytics with a PR mindset.
• Young profile with high potential and eagerness to grow; experience in advertising or agencies is valued.
• Analytical skills to manage brands, marketing funds, and reporting.
• Ability to manage multiple activations simultaneously.

Responsabilidades

• Execute day-to-day growth and marketing for Originals brands.
• Additionally perform offline activations: fill restaurants, activate points of sale, build brands in Mexico.
• Develop and execute growth plans for brands, online and offline.
• Manage agencies: coordinate campaigns, shoots, events and activations.
• Public relations (PR) and local activation of brands.
• Execute offline marketing strategies: bring people to restaurants/points of sale and move brands in the market.
• Manage marketing funds for master franchises: execution, tracking and reporting.
• Coordinate with Rappi Trade Marketing and follow guidelines.
• Tactical-operational support: assets, purchase orders, invoices, and coordination with partners.

Conocimientos

Growth analytics

Marketing strategy

PR

Campaign management

Offline activation

Multitasking

Herramientas

Analytical tools

Descripción del empleo

Hey, it's time for you to join us showing the world we are the company that is changing paradigms, where we revolutionize the hours, minutes and seconds! Do you want to know why Rappi? WE SEE OPPORTUNITIES where others see problems. WE SEE CLOSE where others see distance. WE SEE ADRENALINE where others see pressure. Join a team where we are all capable of EVERYTHING, where we all have the same opportunities, regardless of gender identity, race, religion, nationality, age, disability, training or experience.

Find out how you will deliver magic together with us through your Rappi mission. Check out how it will impact our ecosystem: Rappi Originals es la vertical que fundamos para traer marcas exclusivas a Rappi en más de 100 ciudades de México. Parte de nuestra propuesta de valor es que el marketing de Originals es completamente diferente al de cualquier otro aliado de Rappi: firmamos marcas globales en exclusiva (incluso sin upfront) gracias a la confianza de que haremos algo espectacular con la marca. Para sostener esa promesa necesitamos talento de growth dedicado. As part of Rappi, you will be responsible for:

Responsibilities

• Ejecutar el día a día del growth y marketing de las marcas de Originals.
• A diferencia del marketing tradicional de Rappi (puramente online), aquí también hay que hacer offline: llenar restaurantes, activar puntos de venta y construir las marcas en el mercado mexicano.
• Desarrollar y ejecutar planes de crecimiento de las marcas, online y offline.
• Gestionar agencias: coordinar campañas, grabaciones, eventos y activaciones (aperturas de restaurantes, etc.).
• Relaciones públicas (PR) y activación local de las marcas.
• Ejecutar estrategias de marketing offline: llevar gente a los restaurantes/puntos de venta, llenar las filas y mover las marcas en el mercado.
• Administrar los fondos de marketing de master franquicias: ejecución, seguimiento y reporting del gasto.
• Coordinar con Trade Marketing de Rappi y respetar lineamientos.
• Soporte táctico-operativo: artes, órdenes de compra, facturas y coordinación con aliados cuando se requiera.

Requirements

• Basado(a) en México (indispensable): conocimiento profundo del mercado local; no es viable hacer este marketing sin vivir aquí y conocer las marcas y el contexto.
• Mezcla de marketing/growth analyst con perfil de PR, creatividad y fuerte capacidad de ejecución táctica.
• Perfil joven con alto potencial y ganas de crecer; valoramos candidatos del mundo publicitario / agencias (Ad World) con talento creativo.
• Habilidades analíticas para gestionar marcas, fondos de marketing y reporting.
• Capacidad de gestionar múltiples activaciones simultáneas (p. ej. varias aperturas el mismo día).
• Worker type: Regular Company: Rappi Technology Mexico.

For more information check our website https://about.rappi.com/es and check our reviews on Glassdoor https://acortar.link/Eqm07Q we are waiting for you to build and deliver the magic together!

#Rappi Rappi is a Latin -American company and te first SuperApp in the region. It was founded in 2015 by Simón Borrero, Sebastian Mejia and Felipe Villamarin and today is present in 9 countries and more than 200 cities. We are a young Latin American team of technology entrepreneurs with a mission to drive progress in our region through our platform for digital commerce. We know the future of Latin America can be made far brighter with technology that connects people to solutions. For us, Rappi is not just a company... it's a movement for economic progress.