Global Digital Campaigns & Virtual Events Strategist

Arrow Enterprise Computing Solutions; Región Centro; In loco; MXN 420.000 - 660.000; Tempo pieno

Descrizione del lavoro

Arrow Electronics is seeking a Marketing Digital Campaign & Virtual Events Specialist to lead the end-to-end planning, execution, and optimization of webinars and virtual events for global audiences. The role emphasizes operational excellence, measurable impact, and collaboration across international teams.

You will manage demand-generation campaigns, event logistics, speaker coordination, and post-event follow-up while working in a dynamic, global environment.

Mansioni

• Actively built and launched end-to-end digital demand-generation campaigns, configuring audience segments, automated email nurture tracks, and conversion-optimized landing pages.
• Planning and executing live webinars and virtual events end‑to‑end, including event setup, registration, live production, recording, and post‑event follow‑up.
• Managing event logistics on virtual event platforms such as Microsoft Teams Live, ON24, GoToWebinar, or similar tools, ensuring a seamless attendee and speaker experience.
• Building and coordinating event invitations and registrations, including audience segmentation, email communications, reminders, and real‑time registration monitoring.
• Training and supporting internal and external speakers through platform guidance, rehearsals, and live technical moderation during events.
• Acting as a virtual events platform administrator, maintaining templates, access, troubleshooting issues, and continuously improving engagement features such as polling, Q&A, or captions.
• Managing a global virtual events calendar and collaborating with regional marketing teams across different time zones.
• Coordinating with external agencies

Descrizione del lavoro

Arrow Electronics is seeking a Marketing Digital Campaign & Virtual Events Specialist to lead the end-to-end planning, execution, and optimization of webinars and virtual events for global audiences. The role emphasizes operational excellence, measurable impact, and collaboration across international teams.

You will manage demand-generation campaigns, event logistics, speaker coordination, and post-event follow-up while working in a dynamic, global environment.