Global Digital Campaigns & Virtual Events Specialist

Arrow Enterprise Computing Solutions; Región Centro; On-site; MXN 420,000 - 660,000; Full time

Job summary

Arrow Electronics is seeking a Marketing Digital Campaign & Virtual Events Specialist to lead the end-to-end planning, execution, and optimization of webinars and virtual events for global audiences. The role emphasizes operational excellence, measurable impact, and collaboration across international teams.

You will manage demand-generation campaigns, event logistics, speaker coordination, and post-event follow-up while working in a dynamic, global environment.

Responsibilities

• Actively built and launched end-to-end digital demand-generation campaigns, configuring audience segments, automated email nurture tracks, and conversion-optimized landing pages.
• Planning and executing live webinars and virtual events end‑to‑end, including event setup, registration, live production, recording, and post‑event follow‑up.
• Managing event logistics on virtual event platforms such as Microsoft Teams Live, ON24, GoToWebinar, or similar tools, ensuring a seamless attendee and speaker experience.
• Building and coordinating event invitations and registrations, including audience segmentation, email communications, reminders, and real‑time registration monitoring.
• Training and supporting internal and external speakers through platform guidance, rehearsals, and live technical moderation during events.
• Acting as a virtual events platform administrator, maintaining templates, access, troubleshooting issues, and continuously improving engagement features such as polling, Q&A, or captions.
• Managing a global virtual events calendar and collaborating with regional marketing teams across different time zones.
• Coordinating with external agencies

Job description

Marketing Digital Campaign & Virtual Events Specialist

**Position:**
Marketing Digital Campaign & Virtual Events Specialist
**Job Description:**
Arrow Electronics is a global provider of products, services, and solutions to industrial and commercial users of electronic components and enterprise computing solutions. Arrow Electronics guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2025 sales of $30.9 billion, Arrow develops technology solutions that improve business and daily life. The company maintains 228 locations worldwide with over 85 countries served.
We are looking for a dedicated and detail‑oriented Marketing Digital Campaign & Virtual Events Specialist to join our Marketing Center of Excellence. In this role, you will be responsible for the end‑to‑end planning, execution, and optimization of webinars and virtual events delivered to global audiences. This position offers an opportunity to work in a dynamic, international environment where operational excellence, process quality, and measurable business impact are key priorities.

What You'll Be Doing:

• Actively built and launched end-to-end digital demand-generation campaigns, directly configuring audience segments, automated email nurture tracks, and conversion-optimized landing pages.
• Planning and executing live webinars and virtual events end‑to‑end, including event setup, registration, live production, recording, and post‑event follow‑up.
• Managing event logistics on virtual event platforms such as Microsoft Teams Live, ON24, GoToWebinar, or similar tools, ensuring a seamless attendee and speaker experience.
• Building and coordinating event invitations and registrations, including audience segmentation, email communications, reminders, and real‑time registration monitoring.
• Training and supporting internal and external speakers through platform guidance, rehearsals, and live technical moderation during events.
• Acting as a virtual events platform administrator, maintaining templates, access, troubleshooting issues, and continuously improving engagement features such as polling, Q&A, or captions.
• Managing a global virtual events calendar and collaborating with regional marketing teams across different time zones.
• Coordinating with external agencies