Global Brand Marketing Senior Manager

Samsung Electronics; Ciudad de México; Presencial; MXN 900 000 - 1 300 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health and wellness programs

Professional development

Global networking

Resumo da oferta

Samsung Electronics is seeking a Brand Marketing Senior Manager in Mexico City to lead branding strategies across mobile and other divisions. The role requires designing GTM plans, refining product positioning through research, and aligning campaigns across digital, retail, and PR channels.

The candidate will manage brand identity, tone, and creative guidelines, evaluate ROI, and guide budget allocation in a global environment. English proficiency is required and a Bachelor's degree is essential.

Qualificações

• Bachelor's degree in a relevant field.
• Solid experience in branding marketing roles.
• Experience in global environments.

Responsabilidades

• Design a comprehensive GTM strategy for market entry of a new product.
• Identify key customer needs through research and refine product positioning.
• Create master plan for yearly/quarterly campaigns and align channels.
• Develop brand identity, tone and creative guidelines; ensure consistency.
• Analyze campaign ROI and provide insights for future budgets.

Conhecimentos

Branding marketing

English advanced

Formação académica

Bachelor's degree

Descrição da oferta de emprego

Samsung Electronics is seeking a Brand Marketing Senior Manager in Mexico City to lead branding strategies across mobile and other divisions. The role requires designing GTM plans, refining product positioning through research, and aligning campaigns across digital, retail, and PR channels.

The candidate will manage brand identity, tone, and creative guidelines, evaluate ROI, and guide budget allocation in a global environment. English proficiency is required and a Bachelor's degree is essential.