Brand & Product Marketing Manager - Hybrid

Placements24; San Luis Potosí; Híbrido; MXN 420.000 - 640.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Health benefits

Growth opportunities

Product discounts

Engaging work environment

Descripción de la vacante

Placements24 in San Luis Potosí, Mexico, is seeking a Brand and Product Marketing Manager to lead brand strategy, lifecycle management, and marketing campaigns for a consumer goods portfolio. You will shape insights-driven plans that resonate with the target audience and boost market share.

The role requires 4–6 years in brand management or product marketing, strong analytics, and collaboration with product development, sales, and creative teams. Hybrid work is offered in this growing company.

Formación

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA a plus).
• 4-6 years of brand management or product marketing experience in consumer goods.
• Proven experience in developing and executing brand and product strategies.
• Strong knowledge of market research, consumer insights, and competitive analysis.
• Analytical and data-driven with cross-functional collaboration skills.
• Experience in digital marketing and integrated campaign planning is desirable.
• Spanish proficiency required; English a plus.
• Located in or willing to relocate to San Luis Potosí, San Luis Potosí.

Responsabilidades

• Develop and execute comprehensive brand strategies and marketing plans to drive brand awareness, preference, and market share.
• Manage the product lifecycle from conception through launch and post-launch analysis.
• Conduct market research and competitive intelligence to inform brand and product strategies.
• Oversee marketing collateral, advertising campaigns, and promotional activities.
• Collaborate with product development to define roadmaps, features, and positioning.
• Maintain consistent brand messaging across channels and communications.
• Analyze sales data and campaign performance to provide optimization insights.
• Develop pricing strategies and promotional plans to support sales objectives.
• Manage external agencies and vendors involved in marketing and product development.
• Stay informed about industry trends and best practices in brand management and product marketing.

Conocimientos

Brand management

Product marketing

Market research

Campaign planning

Digital marketing

Cross-functional collaboration

Educación

Bachelor's degree in Marketing/Business Administration

MBA (plus)

Herramientas

CRM software

Marketing automation

Google Analytics

Descripción del empleo

Placements24 in San Luis Potosí, Mexico, is seeking a Brand and Product Marketing Manager to lead brand strategy, lifecycle management, and marketing campaigns for a consumer goods portfolio. You will shape insights-driven plans that resonate with the target audience and boost market share.

The role requires 4–6 years in brand management or product marketing, strong analytics, and collaboration with product development, sales, and creative teams. Hybrid work is offered in this growing company.