Gerente de Marca Junior - Lácteos y Refrigerados FMCG

Placements24; Hermosillo; On-site; MXN 59,000 - 72,000; Full time

Benefits offered by this job

Competitive salary

Health, dental, and vision insurance

Extensive training & development

Paid time off

Employee discounts

Job summary

Placements24 is seeking a Junior Brand Manager in Hermosillo, Sonora to support dairy and refrigerated product lines. You will work with the Senior Brand Manager to implement marketing plans, analyze consumer trends, and contribute to new product initiatives.

This entry-level role offers hands-on experience in brand strategy, campaign execution, and market analysis within a dynamic Mexican FMCG environment. Join a team that values learning and growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 0-3 years of experience in marketing, brand management, or a related field, preferably FMCG.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Creative thinking and a passion for consumer brands.
• Proficiency with MS Office (Excel, PowerPoint).

Responsibilities

• Assist in developing and executing annual marketing plans and brand strategies for assigned product categories.
• Conduct market research and analyze consumer data, sales performance, and competitor activities.
• Support the creation of marketing materials, advertising campaigns, and promotional activities.
• Monitor brand performance metrics and provide regular reports on key initiatives.
• Collaborate with internal teams (sales, R&D, supply chain) and external agencies to ensure effective brand representation.
• Assist in the management of product packaging, pricing, and distribution strategies.
• Contribute to new product development and launch activities.
• Manage specific projects as assigned by the Senior Brand Manager.
• Stay updated on industry trends and best practices in marketing and brand management.

Skills

Analytical skills

Communication skills

Creativity

Teamwork

Proactive learner

Microsoft Office

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office Suite

Job description

About the Role

Our client, a prominent and growing player in the FMCG sector , is seeking an ambitious and talented Junior Brand Manager to support the growth of their dairy and refrigerated product lines in Hermosillo, Sonora . This entry-level management role is an excellent opportunity for a passionate marketer to gain hands-on experience in brand strategy, campaign execution, and market analysis within a dynamic industry. You will work closely with the Senior Brand Manager to implement marketing plans, analyze consumer trends, and contribute to the development of new product initiatives. The ideal candidate possesses strong analytical skills, creative thinking, and a keen interest in understanding consumer behavior. We are looking for a motivated individual eager to learn and contribute to the success of well-loved brands. This role offers invaluable experience in brand building and marketing execution within the competitive Mexican consumer goods market. Your contribution will be key to driving engagement and sales for these popular product categories. The role requires a dedicated individual focused on developing foundational marketing expertise.

Key Responsibilities

• Assist in the development and execution of annual marketing plans and brand strategies for assigned product categories.
• Conduct market research and analyze consumer data, sales performance, and competitor activities.
• Support the creation of marketing materials, advertising campaigns, and promotional activities.
• Monitor brand performance metrics and provide regular reports on key initiatives.
• Collaborate with internal teams (sales, R&D, supply chain) and external agencies to ensure effective brand representation.
• Assist in the management of product packaging, pricing, and distribution strategies.
• Contribute to new product development and launch activities.
• Manage specific projects as assigned by the Senior Brand Manager.
• Stay updated on industry trends and best practices in marketing and brand management.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 0-3 years of experience in marketing, brand management, or a related field, preferably within the FMCG industry .
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Creative thinking and a passion for consumer brands.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Ability to work effectively in a team environment and manage multiple tasks.
• Proactive and eager to learn and take on new challenges.
• Familiarity with the dairy and refrigerated product categories is a plus.

Benefits

• Competitive annual salary of 65000.
• Comprehensive health, dental, and vision insurance.
• Opportunities for extensive training and professional development in brand management.
• Paid time off and company holidays.
• Exposure to a leading FMCG company and diverse product categories.
• A supportive team environment that encourages learning and growth.
• Employee discounts on company products.
• Career path development within the organization.