Gerente de Marca Junior - Lácteos y Refrigerados

Placements24; Cuernavaca; Hybrid; MXN 201,000 - 312,000; Full time

Benefits offered by this job

Hybrid work model

Professional growth opportunities

Exposure to leading brands

Dynamic and supportive work environm

Job summary

Placements24 in Cuernavaca, Morelos is seeking a motivated Gerente de Marca Junior to support brand growth in a hands-on marketing environment. You will work with senior managers, sales teams, and agencies to execute campaigns and analyze performance.

The role emphasizes learning and collaboration, with a hybrid schedule requiring presence in the Cuernavaca office for key meetings and teamwork. Fluency in Spanish and a proactive attitude are essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1-3 years of experience in marketing, brand management, or related role.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication in Spanish.
• Proficiency in Word, Excel, PowerPoint.

Responsibilities

• Assist in the development and implementation of brand marketing plans and campaigns.
• Conduct market and consumer research to identify insights and opportunities for the assigned brands.
• Support the management of brand budgets and track marketing expenses.
• Coordinate with creative agencies and suppliers to ensure timely and high-quality execution of marketing materials.
• Analyze sales performance, market share data, and competitor activities for assigned brands.
• Collaborate with cross-functional teams, including sales, R&D, and supply chain, to support brand objectives.
• Assist in the planning and execution of new product launches and promotions.
• Monitor brand communications and ensure consistent brand messaging across all platforms.
• Prepare reports and presentations on brand performance and marketing initiatives.
• Stay informed about industry trends and best practices in brand management.

Skills

Brand management

Market research

Campaign analysis

Analytical thinking

Education

Bachelor's degree in Marketing

Tools

Microsoft Office

Job description

About the Role

Our client, a leading company in the FMCG sector with a strong portfolio in dairy and refrigerated products, is seeking a motivated and aspiring Gerente de Marca Junior to join their team in Cuernavaca, Morelos . This role offers an excellent opportunity for an ambitious marketer to gain hands‑on experience in brand management, contributing to the development and execution of marketing strategies for key product lines. You will work closely with senior brand managers, sales teams, and external agencies to support brand growth and innovation. The ideal candidate possesses a passion for consumer marketing, strong analytical skills, and a desire to learn and grow within a dynamic industry. This hybrid role requires presence in the Cuernavaca office for key meetings and collaboration, with flexibility for remote work.

Key Responsibilities

• Assist in the development and implementation of brand marketing plans and campaigns.
• Conduct market and consumer research to identify insights and opportunities for the assigned brands.
• Support the management of brand budgets and track marketing expenses.
• Coordinate with creative agencies and suppliers to ensure timely and high‑quality execution of marketing materials.
• Analyze sales performance, market share data, and competitor activities for assigned brands.
• Collaborate with cross‑functional teams, including sales, R&D, and supply chain, to support brand objectives.
• Assist in the planning and execution of new product launches and promotions.
• Monitor brand communications and ensure consistent brand messaging across all platforms.
• Prepare reports and presentations on brand performance and marketing initiatives.
• Stay informed about industry trends and best practices in brand management.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1-3 years of experience in marketing, brand management, or a related role, preferably within FMCG.
• Basic understanding of marketing principles and brand strategy.
• Strong analytical and problem‑solving skills.
• Excellent written and verbal communication skills in Spanish.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Ability to work collaboratively in a team environment.
• Proactive, detail‑oriented, and eager to learn.
• Familiarity with the dairy and refrigerated products category is a plus.
• Must be based in or able to commute to Cuernavaca, Morelos , for hybrid work requirements.

Benefits

• Competitive entry‑level salary and benefits package.
• Valuable experience in brand management within the FMCG sector.
• Opportunities for professional growth and development.
• Exposure to leading brands and innovative marketing strategies.
• Hybrid work model offering a balance between office collaboration and remote flexibility.
• Dynamic and supportive work environment.