General Manager, Mexico | Growth & Market Strategy

Sardine; San Luis Potosí; Remote; MXN 3,354,000 - 5,962,000; Full time

Benefits offered by this job

Remote‑first culture

Flexible time off

Health insurance for dependents (US/CA

MacBook Pro provided

Home office stipend

Meal stipend

Social meet‑up stipend

Wellness stipend

Learning stipend

Job summary

Sardine is seeking a General Manager for Mexico to own market strategy, revenue growth, and customer success in the region. You will partner with Sales, Marketing, Product, Account Management, and Partnerships to establish Sardine as the leading fraud prevention platform in Mexico.

You will build strategic relationships with banks and payment networks, translate Mexican customer voices into product strategy, and lead go‑to‑market initiatives across regulatory and compliance landscapes while

Qualifications

• 8+ years in GTM, GM, or leadership roles in fintech, payments, or fraud/risk tech.
• Established network with banks, payment networks, regulators, and system integrators in Mexico.
• Proven track record of driving revenue growth and building go-to-market strategy in new or scaling markets.
• Deep understanding of Mexico's regulatory, compliance, and fraud landscape.
• Fluent in Spanish and English; willingness to travel within the region as needed.

Responsibilities

• Define and prioritize Mexico market entry and expansion priorities based on regulatory readiness, fraud landscape, and addressable market size.
• Partner with regional Sales, Marketing, Product, and Account Management leaders to develop market-specific strategies aligned to Mexico's financial infrastructure and compliance environment.
• Influence regional organizational planning and support hiring as the Mexico business scales.
• Partner with regional sales leaders to accelerate Mexico ARR and new logo acquisition by supporting strategic opportunities, shaping market strategy, and providing fraud expertise throughout the sales cycle.
• Influence regional GTM strategy in partnership with Sales, Marketing, Customer Success, Partnerships, and Product.

Skills

GTM leadership

Fintech experience

Mexico market knowledge

Cross-functional leadership

Bilingual Spanish/English

Regulatory & compliance

Networking with banks

Job description

Sardine is seeking a General Manager for Mexico to own market strategy, revenue growth, and customer success in the region. You will partner with Sales, Marketing, Product, Account Management, and Partnerships to establish Sardine as the leading fraud prevention platform in Mexico.

You will build strategic relationships with banks and payment networks, translate Mexican customer voices into product strategy, and lead go‑to‑market initiatives across regulatory and compliance landscapes while