Estratega de Redes Sociales y Contenido - Remoto

Placements24; Aguascalientes; Hybrid; MXN 53,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Fully remote position

Professional development opportunities

Collaborative team culture

Job summary

Placements24 is seeking a remote Estratega de Redes Sociales y Contenido Digital to join a fast-paced e-commerce startup. This role shapes social media and content marketing to build brand awareness, engage communities, and drive traffic and sales to the online store.

The ideal candidate will craft engaging narratives, analyze performance metrics, stay current with platform trends, and collaborate with marketing to ensure brand consistency across channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 4 years of experience in social media management and digital content strategy, preferably within e-commerce.
• Proven ability to create engaging and effective content for various social media platforms.
• Strong understanding of social media analytics tools and KPIs.
• Experience with content management systems (CMS) and basic graphic design/video editing tools.
• Creative mindset with a keen eye for detail and storytelling.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Strong understanding of SEO principles as they apply to content marketing.
• Experience with community management and customer engagement strategies.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with overall marketing objectives.
• Manage and grow our presence across key social media platforms (e.g., Instagram, Facebook, TikTok, Pinterest, Twitter).
• Create, curate, and schedule engaging and high-quality content (text, images, videos, stories) for all social channels.
• Monitor social media trends, audience sentiment, and competitor activity, adapting strategies as needed.
• Engage with our online community, respond to comments and messages promptly, and foster positive interactions.
• Develop and execute content marketing initiatives, including blog posts, articles, and email newsletters, to support brand storytelling and lead generation.
• Analyze social media and content performance using relevant analytics tools, providing regular reports on key metrics and insights.
• Collaborate with the marketing team to ensure brand consistency across all digital touchpoints.
• Identify opportunities for social media advertising campaigns and work with the PPC team to execute them.
• Stay updated on the latest social media best practices, platform updates, and emerging technologies.

Skills

Spanish language proficiency

English proficiency (advantage)

Social media analytics

Content storytelling

Communication skills

Time management

Independent remote work

Education

Bachelor's degree in Marketing, Communications, Journalism or related field

Tools

CMS platforms

Graphic design tools

Video editing tools

Job description

Placements24 is seeking a remote Estratega de Redes Sociales y Contenido Digital to join a fast-paced e-commerce startup. This role shapes social media and content marketing to build brand awareness, engage communities, and drive traffic and sales to the online store.

The ideal candidate will craft engaging narratives, analyze performance metrics, stay current with platform trends, and collaborate with marketing to ensure brand consistency across channels.