Estratega de Medios Digitales y Relaciones Públicas

Placements24; Región Centro; Hybrid; MXN 420,000 - 680,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Hybrid work arrangement

Job summary

Placements24 seeks a forward-thinking Estratega de Medios Digitales y Relaciones Públicas to join their team in Zapopan, Jalisco. This role blends traditional PR with cutting-edge digital tactics to elevate brand visibility, engage audiences across digital platforms, and manage the company’s online reputation.

The ideal candidate has 5+ years in digital marketing or PR, strong SEO/SEM and content strategy, and the ability to work independently in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Minimum of 5 years of experience in digital marketing, public relations, or a related role.
• Proven expertise in SEO, SEM, social media marketing, and content strategy.
• Excellent writing, editing, and storytelling skills in Spanish; English proficiency is a significant advantage.
• Experience with digital PR outreach and influencer relationship management.
• Proficiency in analytics tools (Google Analytics, social media insights).
• Familiarity with content management systems (CMS) and marketing automation platforms.
• Strong analytical and problem-solving abilities.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience working with companies in or targeting the Zapopan, Jalisco market is a plus.

Responsibilities

• Develop and implement integrated digital marketing and PR strategies.
• Manage social media accounts, including content creation, scheduling, and community engagement.
• Oversee the creation and optimization of digital content (blog posts, articles, infographics, videos).
• Build and maintain relationships with online influencers, bloggers, and digital media outlets.
• Monitor online conversations, track brand mentions, and manage online reputation.
• Analyze website traffic, social media metrics, and campaign performance to identify trends and opportunities.
• Execute paid digital advertising campaigns (social media ads, search engine marketing).
• Collaborate with the marketing and design teams to ensure consistent brand messaging and visual identity.
• Stay up-to-date with the latest trends and best practices in digital marketing and PR.

Skills

Digital marketing

SEO/SEM

Content strategy

Influencer relations

Analytics tools

Spanish writing

English proficiency

CMS

Marketing automation

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Google Analytics

CMS

Marketing automation platforms

Job description

About the Role

Our client is seeking a forward-thinking and dynamic Estratega de Medios Digitales y Relaciones Públicas to join their innovative team in Zapopan, Jalisco . This role is designed for a creative individual who excels at blending traditional PR principles with cutting-edge digital marketing tactics. You will be responsible for developing and executing comprehensive strategies that elevate brand visibility, engage target audiences across digital platforms, and manage the company's online reputation. The ideal candidate will have a deep understanding of SEO, social media marketing, content strategy, and digital media relations. This is an excellent opportunity to shape the online presence of a growing brand and drive meaningful engagement.

Key Responsibilities

• Develop and implement integrated digital marketing and PR strategies.
• Manage social media accounts, including content creation, scheduling, and community engagement.
• Oversee the creation and optimization of digital content (blog posts, articles, infographics, videos).
• Build and maintain relationships with online influencers, bloggers, and digital media outlets.
• Monitor online conversations, track brand mentions, and manage online reputation.
• Analyze website traffic, social media metrics, and campaign performance to identify trends and opportunities.
• Execute paid digital advertising campaigns (social media ads, search engine marketing).
• Collaborate with the marketing and design teams to ensure consistent brand messaging and visual identity.
• Stay up-to-date with the latest trends and best practices in digital marketing and PR.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in digital marketing, public relations, or a related role.
• Proven expertise in SEO, SEM, social media marketing, and content strategy.
• Excellent writing, editing, and storytelling skills in Spanish; English proficiency is a significant advantage.
• Experience with digital PR outreach and influencer relationship management.
• Proficiency in analytics tools (e.g., Google Analytics, social media insights).
• Familiarity with content management systems (CMS) and marketing automation platforms.
• Strong analytical and problem-solving abilities.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience working with companies in or targeting the Zapopan, Jalisco market is a plus.

Benefits

• Our client offers a competitive salary, comprehensive health benefits, and opportunities for continuous learning and professional development.
• This role, based in the vibrant area of Zapopan, Jalisco , offers a unique blend of creative freedom and strategic impact.
• While the role is based in Zapopan, Jalisco , there may be flexibility for a hybrid arrangement depending on candidate needs and performance, subject to team and company policy.