Especialista en Relaciones Públicas Digitales (Remoto)

Placements24; Tijuana; Hybrid; MXN 931,000 - 1,489,000; Full time

Job summary

Placements24 is seeking a Digital Public Relations Specialist to join remotely. You will develop and execute digital PR strategies, engage online influencers, and amplify content across social platforms.

The role emphasizes building online communities and managing brand perception in the digital space. Ideal candidates bring a proven track record in digital PR campaigns, excellent communication skills, and familiarity with analytics tools to measure impact.

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, Digital Media, or a related field.
• Minimum of 4 years of experience in digital public relations, online marketing, or social media management.
• Proven track record of successful digital PR campaigns and online reputation management.
• Excellent written and verbal communication skills, with a strong understanding of online communication nuances.
• Proficiency in social media management tools, SEO best practices, and content management systems.
• Experience with online analytics and reporting tools.

Responsibilities

• Develop and implement digital PR strategies to enhance online visibility and reputation.
• Identify and engage with key online influencers, bloggers, and digital media outlets.
• Manage and grow the company's presence on relevant social media platforms.
• Create compelling digital content, including blog posts, social media updates, and online press materials.
• Monitor online conversations, sentiment, and brand mentions, responding as needed.
• Analyze digital PR campaign performance and provide regular reports on key metrics.
• Collaborate with the marketing and content teams to ensure integrated digital strategies.
• Stay abreast of emerging digital PR trends, tools, and best practices.
• Manage online crisis communication efforts and reputation management initiatives.
• Develop and maintain relationships with digital journalists and online communities.

Skills

Written and verbal communication

Digital media literacy

SEO knowledge

Education

Bachelor's degree in Communications/PR/Marketing/Digital Media or related field

Tools

Social media management tools

Content Management Systems

Analytics & reporting tools

Job description

About the Role

Our client is seeking an innovative Digital Public Relations Specialist to join their team in a fully remote capacity. This role is crucial for enhancing our client's online reputation, managing digital media relationships, and driving impactful online conversations. You will be responsible for developing and executing digital PR strategies, including online influencer outreach, social media engagement, and content amplification. This is an exceptional opportunity for a digitally savvy professional to make a significant impact from anywhere in the world, contributing to a company that values creativity and forward-thinking approaches. We are looking for a proactive individual with a deep understanding of the digital landscape, strong communication skills, and a proven ability to build online communities and manage brand perception in the digital space. As a remote-first role, you will have the autonomy to shape our client's digital presence and connect with audiences online effectively.

Key Responsibilities

• Develop and implement digital PR strategies to enhance online visibility and reputation.
• Identify and engage with key online influencers, bloggers, and digital media outlets.
• Manage and grow the company's presence on relevant social media platforms.
• Create compelling digital content, including blog posts, social media updates, and online press materials.
• Monitor online conversations, sentiment, and brand mentions, responding as needed.
• Analyze digital PR campaign performance and provide regular reports on key metrics.
• Collaborate with the marketing and content teams to ensure integrated digital strategies.
• Stay abreast of emerging digital PR trends, tools, and best practices.
• Manage online crisis communication efforts and reputation management initiatives.
• Develop and maintain relationships with digital journalists and online communities.

Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, Digital Media, or a related field.
• Minimum of 4 years of experience in digital public relations, online marketing, or social media management.
• Proven track record of successful digital PR campaigns and online reputation management.
• Excellent written and verbal communication skills, with a strong understanding of online communication nuances.
• Proficiency in social media management tools, SEO best practices, and content management systems.
• Experience with online analytics and reporting tools.