Coordinador de Prensa y Difusión Digital

Placements24; San Luis Potosí; Hybrid; MXN 465,000 - 838,000; Full time

Benefits offered by this job

Health insurance

Professional development opportunities

Remote work culture

Job summary

Placements24 is seeking a dynamic Coordinador de Prensa y Difusión Digital to join remotely. You will shape digital narratives, craft shareable content, and expand social reach across LinkedIn, Twitter, Facebook, and Instagram. Strong Spanish writing and data-driven decision making are essential in a remote, fast-paced environment.

You will collaborate with marketing and design teams, stay ahead of trends, and deliver measurable results that boost brand visibility and audience engagement.

Qualifications

• Bachelor's degree in Digital Media, Marketing, Communications, Public Relations, or related field.
• At least 3 years of experience in digital communications, social media management, or content creation.
• Proven experience managing social media platforms and developing successful digital campaigns.
• Excellent writing, editing, and proofreading skills in Spanish.
• Proficiency with social media tools (Hootsuite, Buffer) and analytics platforms (Google Analytics, Facebook Insights).
• Knowledge of SEO principles and content optimization techniques.
• Ability to create visually appealing content (basic graphic design skills a plus).

Responsibilities

• Develop and execute digital communication strategies across social media, blogs, and websites.
• Create engaging content, including articles, posts, infographics, and videos.
• Manage and grow the client's social media presence on LinkedIn, Twitter, Facebook, and Instagram.
• Monitor online conversations, engage with followers, and respond to comments and inquiries.
• Track and analyze website traffic, social media engagement, and campaign performance using analytics tools.
• Collaborate with marketing and design teams to ensure brand consistency.
• Identify opportunities for online media outreach and influencer collaborations.
• Assist in the preparation of digital press kits and online media briefings.
• Stay current with digital marketing trends, SEO best practices, and emerging social platforms.
• Report on digital communication effectiveness and provide recommendations for improvement.

Skills

Content creation

Social media management

SEO knowledge

Analytics literacy

Written Spanish

Education

Bachelor's degree in Digital Media, Marketing, Communications, Public Relations, or related field

Tools

Hootsuite/Buffer

Google Analytics

Facebook Insights

Job description

About the Role

Our client, a forward-thinking organization, is actively seeking a dynamic and detail-oriented Coordinador de Prensa y Difusión Digital to join their team, operating entirely remotely. This position is crucial for enhancing our client's online presence and managing their digital communications strategy. We are looking for an individual who is passionate about digital media, adept at content creation, and skilled in leveraging various online platforms to disseminate information and engage target audiences. As a remote-first role, this position requires self-discipline, excellent organizational skills, and the ability to collaborate effectively with team members across different locations. The successful candidate will play a key role in shaping our client's digital narrative and ensuring consistent, impactful communication across all digital channels, contributing directly to brand visibility and engagement.

Key Responsibilities

• Develop and execute digital communication strategies across social media, blogs, and websites.
• Create engaging and shareable content, including articles, posts, infographics, and videos.
• Manage and grow the client's social media presence on platforms like LinkedIn, Twitter, Facebook, and Instagram.
• Monitor online conversations, engage with followers, and respond to comments and inquiries.
• Track and analyze website traffic, social media engagement, and campaign performance using analytics tools.
• Collaborate with the marketing and design teams to ensure brand consistency.
• Identify opportunities for online media outreach and influencer collaborations.
• Assist in the preparation of digital press kits and online media briefings.
• Stay current with digital marketing trends, SEO best practices, and emerging social media platforms.
• Report on digital communication effectiveness and provide recommendations for improvement.

Requirements

• Bachelor's degree in Digital Media, Marketing, Communications, Public Relations, or a related field.
• At least 3 years of experience in digital communications, social media management, or content creation.
• Proven experience managing social media platforms and developing successful digital campaigns.
• Excellent writing, editing, and proofreading skills in Spanish.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Knowledge of SEO principles and content optimization techniques.
• Ability to create visually appealing content (basic graphic design skills are a plus).
• Strong organizational skills and ability to manage multiple tasks in a remote setting.
• Proactive attitude and ability to work independently with minimal supervision.
• Passion for digital communication and staying updated with industry advancements.

Benefits

This fully remote Coordinador de Prensa y Difusión Digital position offers a competitive salary, flexible working hours, and the opportunity to work from anywhere. Our client provides a comprehensive benefits package, including health insurance, professional development opportunities, and a supportive remote work culture. You will be part of an innovative team dedicated to driving digital engagement and brand awareness. We encourage continuous learning and provide the tools and resources necessary for success in a remote environment, ensuring a healthy work-life balance.