Especialista en Marketing Digital Remoto con Enfoque en CRO

Placements24; San Luis Potosí; Hybrid; MXN 360,000 - 600,000; Full time

Benefits offered by this job

Fully remote position

Competitive salary package

Health insurance coverage

Generous paid time off

Job summary

Placements24 is seeking a highly analytical Digital Marketing Specialist focused on CRO to join our remote team. You will analyze user behavior, run A/B and multivariate tests, and translate data into actionable optimization strategies across channels.

You will collaborate with marketing, product, and design, monitor KPIs, and stay current with CRO trends. A data-driven mindset and excellent communication are essential for success in a fully remote, international role.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or related field.
• At least 3 years in CRO, digital marketing, or related analytics role.
• Strong understanding of A/B testing principles and tools (Optimizely, VWO, Google Optimize).
• Proficiency in web analytics platforms (Google Analytics is essential).
• Excellent analytical and problem-solving skills with keen attention to detail.
• Experience with user research methodologies is a plus.

Responsibilities

• Analyze website data and user behavior to identify CRO opportunities.
• Develop and implement A/B and multivariate tests on landing pages and flows.
• Utilize web analytics tools to track test performance and optimization impact.
• Collaborate with design and development to implement UX improvements.
• Monitor KPIs related to conversions, bounce rates, and engagement.
• Communicate test results and recommendations to stakeholders.
• Support integrated digital marketing strategies across channels.

Skills

CRO

A/B testing

Web analytics

Data-driven

Education

Bachelor's in Marketing/Business/Statistics

Tools

Google Analytics

Optimizely

VWO

Google Optimize

Job description

About the Role

Our client is seeking a highly analytical and results-oriented Digital Marketing Specialist with a focus on CRO (Conversion Rate Optimization) to join their team in a fully remote capacity. This position is ideal for a data-driven marketer who is passionate about improving user experience and maximizing conversions across digital channels. You will be responsible for analyzing user behavior, identifying friction points in the customer journey, and implementing data-backed strategies to enhance website performance and achieve business goals. The ideal candidate will have a strong understanding of A/B testing methodologies, web analytics, and CRO best practices. You will work closely with marketing, product, and design teams to implement and iterate on optimization efforts. As a remote-first role, excellent communication skills, self-discipline, and the ability to collaborate effectively in a virtual environment are essential. We are looking for someone proactive, creative, and adept at leveraging data to drive measurable improvements in conversion rates and overall digital marketing effectiveness. This role offers the flexibility to work from anywhere while making a significant impact on our online growth from San Luis Potosí, San Luis Potosí, MX.

Key Responsibilities

• Analyze website data and user behavior to identify key areas for conversion rate optimization (CRO).


• Develop and implement A/B tests and multivariate tests on landing pages, website elements, and user flows.


• Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to track and measure the performance of tests and optimization efforts.


• Collaborate with design and development teams to create optimized user experiences and implement necessary changes.


• Monitor key performance indicators (KPIs) related to conversions, bounce rates, and user engagement.


• Develop hypotheses based on data and user research to guide optimization strategies.


• Stay up-to-date with the latest CRO trends, tools, and best practices.


• Communicate test results and optimization recommendations clearly to stakeholders.


• Work closely with the broader marketing team to ensure integrated campaign strategies.


• Contribute to the overall digital marketing strategy with a focus on maximizing ROI.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field.


• Proven experience of at least 3 years in CRO, digital marketing, or a related analytical role.


• Strong understanding of A/B testing principles and tools (e.g., Optimizely, VWO, Google Optimize).


• Proficiency in web analytics platforms (Google Analytics is essential).


• Excellent analytical and problem-solving skills, with a keen eye for detail.


• Experience with user research methodologies (e.g., surveys, heatmaps, session recordings) is a plus.


• Solid understanding of UX/UI principles.


• Strong communication and collaboration skills, with the ability to work effectively in a remote team.


• Self-motivated and able to manage projects independently.


• Familiarity with SEO and SEM principles is beneficial.

Benefits

• This is a fully remote position, offering maximum flexibility and work-life balance.


• Competitive salary package commensurate with experience and performance.


• Comprehensive health insurance coverage.


• Generous paid time off and holidays.


• Opportunities for professional development, including online courses, workshops, and conference attendance.


• Access to leading CRO and analytics tools.


• A collaborative and supportive virtual work environment.


• Be part of an innovative company culture that values data-driven decision-making.


• Potential for career advancement within the organization.


• Contribution to impactful optimization projects that directly influence business growth from San Luis Potosí, San Luis Potosí, MX.


• We are committed to fostering a diverse and inclusive remote workforce.