Especialista CRO Digital Remoto | Optimiza Conversiones

Placements24; San Luis Potosí; Hybrid; MXN 360,000 - 600,000; Full time

Benefits offered by this job

Fully remote position

Competitive salary package

Health insurance coverage

Generous paid time off

Job summary

Placements24 is seeking a highly analytical Digital Marketing Specialist focused on CRO to join our remote team. You will analyze user behavior, run A/B and multivariate tests, and translate data into actionable optimization strategies across channels.

You will collaborate with marketing, product, and design, monitor KPIs, and stay current with CRO trends. A data-driven mindset and excellent communication are essential for success in a fully remote, international role.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or related field.
• At least 3 years in CRO, digital marketing, or related analytics role.
• Strong understanding of A/B testing principles and tools (Optimizely, VWO, Google Optimize).
• Proficiency in web analytics platforms (Google Analytics is essential).
• Excellent analytical and problem-solving skills with keen attention to detail.
• Experience with user research methodologies is a plus.

Responsibilities

• Analyze website data and user behavior to identify CRO opportunities.
• Develop and implement A/B and multivariate tests on landing pages and flows.
• Utilize web analytics tools to track test performance and optimization impact.
• Collaborate with design and development to implement UX improvements.
• Monitor KPIs related to conversions, bounce rates, and engagement.
• Communicate test results and recommendations to stakeholders.
• Support integrated digital marketing strategies across channels.

Skills

CRO

A/B testing

Web analytics

Data-driven

Education

Bachelor's in Marketing/Business/Statistics

Tools

Google Analytics

Optimizely

VWO

Google Optimize

Job description

Placements24 is seeking a highly analytical Digital Marketing Specialist focused on CRO to join our remote team. You will analyze user behavior, run A/B and multivariate tests, and translate data into actionable optimization strategies across channels.

You will collaborate with marketing, product, and design, monitor KPIs, and stay current with CRO trends. A data-driven mindset and excellent communication are essential for success in a fully remote, international role.