Especialista en Marketing Digital Inmobiliario (Remoto)

Placements24; Saltillo; Hybrid; MXN 260,000 - 420,000; Full time

Job summary

Placements24 is seeking a Digital Marketing Specialist for real estate campaigns. You will design and execute online marketing strategies to boost brand awareness, generate leads, and drive property sales, working remotely from anywhere.

The role demands SEO/SEM expertise, content creation, social media management, and data-driven decision making. You will collaborate with sales and development teams, optimize Google Ads and campaigns, and continually refine strategies based on analytics

Qualifications

• Proven experience as a Digital Marketing Specialist, preferably within the real estate industry.
• Demonstrable success in developing and executing digital marketing campaigns that drive leads and sales.
• Strong knowledge of SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency with digital marketing tools (Google Analytics, Google Ads, social media management platforms, email marketing software).
• Excellent copywriting and content creation skills.
• Ability to analyze data and translate insights into actionable strategies.
• Strong understanding of the real estate market and buyer behavior.
• Excellent communication and collaboration skills for a remote work environment.
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

Responsibilities

• Develop and implement a digital marketing strategy to promote real estate listings and brand.
• Manage and optimize online advertising campaigns (Google Ads, social media ads).
• Conduct keyword research and implement SEO best practices for website and content.
• Create engaging and compelling content for websites, blogs, social media, and email campaigns.
• Manage social media profiles and community engagement.
• Analyze website traffic, campaign performance, and ROI using analytics tools (e.g., Google Analytics).
• Generate qualified leads through digital channels and track their progression through the sales funnel.
• Stay up-to-date with the latest digital marketing trends and technologies in the real estate sector.
• Collaborate with sales and development teams to align marketing efforts with business objectives.

Skills

Digital marketing

SEO/SEM

Content creation

Social media marketing

Email marketing

Analytics

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

Social media platforms

Email marketing software

Job description

Placements24 is seeking a Digital Marketing Specialist for real estate campaigns. You will design and execute online marketing strategies to boost brand awareness, generate leads, and drive property sales, working remotely from anywhere.

The role demands SEO/SEM expertise, content creation, social media management, and data-driven decision making. You will collaborate with sales and development teams, optimize Google Ads and campaigns, and continually refine strategies based on analytics