Especialista en Marketing Cripto y de Cadena de Bloques

Placements24; Tijuana; Hybrid; MXN 300,000 - 420,000; Full time

Benefits offered by this job

Hybrid work model

Professional development

Competitive compensation

Job summary

WhatJobs Direct is seeking an enthusiastic Especialista en Marketing Cripto y de Cadena de Bloques to join our team in Tijuana, Baja California. You will develop and execute marketing strategies for crypto and blockchain products, create engaging content, grow communities, and generate leads across digital channels in a hybrid work setup.

Ideal candidates have 3+ years in marketing with crypto exposure, strong Spanish communication, and the ability to translate technical features into clear

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3+ years in marketing, with 1–2 years in crypto/blockchain.
• Deep understanding of blockchain tech, cryptocurrencies, DeFi, NFTs.
• Experience in digital marketing, social media, content creation, and community building.
• Spanish language skills for written and verbal communication.

Responsibilities

• Develop and implement marketing strategies for crypto and blockchain.
• Create content for blogs, social media, press releases, and website copy.
• Grow social communities on Twitter, Telegram, Discord, and more.
• Run digital advertising campaigns (PPC, social ads) for crypto audiences.
• Translate technical features into accessible marketing messages.
• Organize online and offline events, webinars, and meetups.
• Monitor trends, competitors, and regulatory changes in crypto marketing.
• Analyze campaigns, report ROI and engagement metrics.
• Build relationships with influencers, media outlets and community leaders.
• Ensure marketing activities comply with regulations and ethics.

Skills

Digital marketing

Social media management

Content creation

Community building

Marketing analytics

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

About the Role

Our client, WhatJobs Direct, is looking for an enthusiastic and experienced Especialista en Marketing Cripto y de Cadena de Bloques to join their innovative team in Tijuana, Baja California. This role is essential for developing and executing marketing strategies that promote our client's presence and offerings in the rapidly growing blockchain and cryptocurrency sectors. The ideal candidate will have a deep understanding of the crypto market, excellent communication skills, and a proven ability to create engaging marketing campaigns across various digital channels. You will be responsible for building brand awareness, driving community engagement, and generating leads within the crypto space. This is an exciting opportunity to shape the marketing efforts for a cutting-edge company in a dynamic industry. We are seeking a creative and strategic thinker who can navigate the unique challenges and opportunities of marketing blockchain products and services. The role requires a hybrid work arrangement, blending on-site collaboration in Tijuana, Baja California with remote flexibility.

Key Responsibilities

• Develop and implement comprehensive marketing strategies tailored for the cryptocurrency and blockchain industry.
• Create compelling marketing content, including blog posts, social media updates, press releases, and website copy, specifically for the crypto audience.
• Manage and grow social media communities across platforms relevant to the crypto space (e.g., Twitter, Telegram, Discord).
• Execute digital advertising campaigns (PPC, social ads) targeting relevant audiences in the blockchain and crypto markets.
• Collaborate with product and development teams to translate technical features into accessible marketing messages.
• Organize and promote online and offline events, webinars, and community gatherings.
• Monitor industry trends, competitor activities, and regulatory changes impacting the crypto marketing landscape.
• Analyze campaign performance, track key metrics, and provide regular reports on ROI and engagement.
• Build and maintain relationships with influencers, media outlets, and community leaders in the crypto space.
• Ensure all marketing activities comply with relevant regulations and ethical standards.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in marketing, with at least 1-2 years specifically focused on the cryptocurrency or blockchain industry.
• Deep understanding of blockchain technology, cryptocurrencies, DeFi, NFTs, and related concepts.
• Proven experience in digital marketing, social media management, content creation, and community building.
• Familiarity with marketing analytics tools and platforms.
• Excellent written and verbal communication skills in Spanish.
• Ability to think strategically and creatively to develop innovative marketing campaigns.
• Strong organizational and project management skills.
• Ability to adapt quickly to the fast-paced and evolving crypto market.
• Experience working in a hybrid model is preferred.
• Must be able to work from our office in Tijuana, Baja California.

Benefits

Our client offers a competitive salary, comprehensive benefits, and the exciting opportunity to be part of the growing blockchain and crypto industry in Tijuana, Baja California. Employees benefit from a flexible hybrid work model, opportunities for professional development, and a dynamic team environment. You will work on cutting-edge projects and have a significant impact on the company's market presence. We foster a culture of innovation and collaboration, providing the resources and support you need to succeed. Join a passionate team dedicated to advancing blockchain technology and its adoption worldwide.