Especialista en Marketing Cripto y Blockchain (Hybrid)

Placements24; Tijuana; Hybrid; MXN 300,000 - 420,000; Full time

Benefits offered by this job

Hybrid work model

Professional development

Competitive compensation

Job summary

WhatJobs Direct is seeking an enthusiastic Especialista en Marketing Cripto y de Cadena de Bloques to join our team in Tijuana, Baja California. You will develop and execute marketing strategies for crypto and blockchain products, create engaging content, grow communities, and generate leads across digital channels in a hybrid work setup.

Ideal candidates have 3+ years in marketing with crypto exposure, strong Spanish communication, and the ability to translate technical features into clear

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3+ years in marketing, with 1–2 years in crypto/blockchain.
• Deep understanding of blockchain tech, cryptocurrencies, DeFi, NFTs.
• Experience in digital marketing, social media, content creation, and community building.
• Spanish language skills for written and verbal communication.

Responsibilities

• Develop and implement marketing strategies for crypto and blockchain.
• Create content for blogs, social media, press releases, and website copy.
• Grow social communities on Twitter, Telegram, Discord, and more.
• Run digital advertising campaigns (PPC, social ads) for crypto audiences.
• Translate technical features into accessible marketing messages.
• Organize online and offline events, webinars, and meetups.
• Monitor trends, competitors, and regulatory changes in crypto marketing.
• Analyze campaigns, report ROI and engagement metrics.
• Build relationships with influencers, media outlets and community leaders.
• Ensure marketing activities comply with regulations and ethics.

Skills

Digital marketing

Social media management

Content creation

Community building

Marketing analytics

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

WhatJobs Direct is seeking an enthusiastic Especialista en Marketing Cripto y de Cadena de Bloques to join our team in Tijuana, Baja California. You will develop and execute marketing strategies for crypto and blockchain products, create engaging content, grow communities, and generate leads across digital channels in a hybrid work setup.

Ideal candidates have 3+ years in marketing with crypto exposure, strong Spanish communication, and the ability to translate technical features into clear