Especialista en Inbound Marketing Remoto

Placements24; Oaxaca de Juárez; Hybrid; MXN 279,000 - 502,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work

Remote-first environment

Professional development

Access to leading marketing tools

Collaborative remote team

Direct impact on lead generation

Job summary

Placements24 is seeking an experienced Inbound Marketing Specialist for a fully remote role in Mexico. You will develop and execute inbound strategies, create SEO-friendly content, manage email campaigns and marketing automation, and collaborate with sales to drive qualified leads.

You will optimize campaigns, analyze performance, and stay current with inbound trends. The ideal candidate has strong writing, analytics, and CRM tooling skills and can work independently in a remote setting.

Qualifications

• Proven experience as an Inbound Marketing Specialist or similar role.
• Strong understanding of the inbound methodology (attract, engage, delight).
• Excellent content creation, copywriting, and editing skills.
• Proficiency in SEO best practices and keyword research.
• Hands-on experience with marketing automation platforms (HubSpot/Marketo) and CRMs.
• Experience with social media management and engagement.
• Strong analytical skills with analytics tools (Google Analytics).
• Ability to work independently and manage multiple remote projects.

Responsibilities

• Develop and execute inbound marketing strategies aligned with business objectives.
• Create engaging, SEO-optimized content (blogs, ebooks, webinars, social posts).
• Implement and manage SEO strategies to improve organic visibility.
• Develop and manage email marketing campaigns and marketing automation workflows.
• Manage social media presence and community engagement.
• Analyze campaign performance and provide actionable insights.
• Collaborate with sales to align marketing and sales efforts.
• Stay updated on inbound trends, tools, and best practices.
• Identify personas and tailor content to needs and pain points.
• Optimize website UX to improve engagement and conversions.

Skills

Inbound marketing

Content creation

SEO

Marketing automation

Analytics

Remote work

Education

Bachelor’s degree in Marketing or Communications

Tools

HubSpot

Marketo

Google Analytics

CRM systems

Job description

About the Role

Our client is seeking a passionate and skilled Especialista en Inbound Marketing Remoto to drive qualified leads and customer engagement. This is a fully remote position, allowing you to work from anywhere in Mexico. You will be responsible for developing and implementing inbound marketing strategies, including content creation, SEO, social media, email marketing, and marketing automation, to attract, engage, and delight target audiences. The ideal candidate possesses a deep understanding of the inbound methodology, strong content creation skills, and proficiency in marketing automation tools. You will continuously analyze campaign performance and optimize strategies to improve lead quality and conversion rates. This role offers a fantastic opportunity to contribute to the growth of a dynamic company within a collaborative remote-first environment.

Key Responsibilities

• Develop and execute comprehensive inbound marketing strategies aligned with business objectives.
• Create high-quality, engaging, and SEO-optimized content (blog posts, ebooks, webinars, social media updates) to attract target audiences.
• Implement and manage SEO strategies to improve organic search visibility.
• Develop and manage email marketing campaigns and marketing automation workflows for lead nurturing and customer engagement.
• Manage social media presence and engage with the online community.
• Analyze inbound marketing campaign performance, track key metrics (website traffic, leads, conversion rates), and provide actionable insights.
• Collaborate with the sales team to ensure alignment between marketing and sales efforts.
• Stay up-to-date with the latest inbound marketing trends, tools, and best practices.
• Identify target audience personas and tailor content and campaigns to their needs and pain points.
• Optimize website user experience to improve engagement and conversion rates.

Requirements

• Proven experience as an Inbound Marketing Specialist or similar role.
• Strong understanding of the inbound marketing methodology and its various components (attract, engage, delight).
• Excellent content creation, copywriting, and editing skills.
• Proficiency in SEO best practices and keyword research.
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Experience with social media management and engagement.
• Strong analytical skills and experience with analytics tools (e.g., Google Analytics).
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Excellent communication and collaboration skills.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary commensurate with experience.
• Fully remote work arrangement offering maximum flexibility.
• Opportunity to work with a growing company and contribute to its success.
• Continuous learning and professional development in inbound marketing.
• Access to industry-leading marketing automation and analytics tools.
• Be part of a collaborative and supportive remote team.
• Direct impact on lead generation and customer acquisition efforts.