Engagement Specialist - Hybrid

Latino Legends; Ciudad de México; Hybrid; MXN 341,000 - 409,000; Full time

Job summary

Latino Legends is seeking an Engagement Specialist to manage the full initial funnel from brand awareness to qualification calls. You will engage prospects via podcasts, webinars, social posts, live events, and direct outreach, aiming to book portfolio analysis calls and gather NDAs and data promptly.

You will use scripts, workflows, and AI tools to drive rapid conversations, nurturing both qualified and non-qualified leads.

Qualifications

• 1-3 years in sales development (SDR), inside sales, client success, or outbound B2B.
• Fluent written and spoken English required (Spanish fluency is a plus).
• Hands-on experience with CRMs (preferably HubSpot), LinkedIn, email automation, and scheduling platforms.
• Interest in real estate, finance, or prop-tech (prior industry experience is a plus, but not required).
• Equipment: Personal laptop/computer (BYOD) for daily work.
• Pre-Hire Assessment: Culture Index survey.
• Travel: Occasional travel to U.S. industry conferences or events (1-2 times per year).

Responsibilities

• Reply to every inbound lead, warm introduction, and positive response within one business hour.
• Execute daily engagement outreach by messaging qualified ideal client profiles who like, comment on, or share content.
• Run structured LinkedIn and email cadences; log all interactions in HubSpot the same day.
• Follow up with webinar attendees fitting the target client profile within 48 hours.
• Coordinate post-interview sharing kits for podcast guests while requesting referrals and reviews.
• Qualify each prospect against strict client profile standards prior to scheduling.
• Book qualification calls, confirm appointments, and own show rates.
• Prepare briefing notes for call hosts prior to each scheduled meeting.
• Nurture non-qualified leads with educational resources for future follow-up.
• Issue NDAs and data requests once a prospect agrees to a portfolio analysis call.
• Track document and data collection via persistent follow-up.
• Escalate uncollected data after 5 business days.
• Maintain data hygiene in HubSpot with accurate sourceTracking and next steps.
• Record call outcomes and pipeline stage updates promptly.
• Review daily performance metrics and participate in Call Lab feedback loops.

Skills

Fast & Relentless

Accountable

Curious & Authentic

Disciplined Communicator

Tech-Forward

Tools

HubSpot CRM

LinkedIn

Email automation

Scheduling platforms

AI tools

Job description

Engagement Specialist

Role & Compensation Details

• Salary: $1,800 USD base salary + commissions (Target OTE: $2,800 - $3,000 USD/month upon hitting targets)

• Location: Hybrid in-person role if based in Mexico City, 2 days minimum per week in the office

• Payment Schedule: Bi-weekly base payments

• Schedule: Monday - Friday, 8:00 AM - 5:00 PM Mexico City Time (includes a 1-hour lunch break)

• Employment Type: Independent Contractor (Full-Time)

• PTO: 10 days per year (Accrual basis)

• Holidays: Standard U.S. holidays off

• Equipment Requirement: Bring Your Own Device (BYOD) - Candidates must bring their own reliable laptop/computer capable of running CRM, communications, and AI platforms.

About Our Client

Latino Legends partners with innovative U.S. companies to connect top-tier Latin American talent with long-term, high-growth opportunities.

We are currently recruiting for an Engagement Specialist on behalf of our client—a vertically integrated U.S. real estate investment owner, operator, and prop-tech developer. Operating workforce apartment communities across the Southeast U.S., they build and implement proprietary AI-powered operational systems for their own portfolio as well as third-party real estate operators. They operate as an AI-first organization, leveraging technology and automation across every level of their business to maximize results. Their Mexico City office brings together investments, technology, and sales teams to work side by side.

Core Values

Our client hires, develops, and promotes based on these six core values:

• Growth Mindset (Kaizen): Practice continuous improvement. Never settle, figure it out, and get 1% better every day.

• High Integrity: Do what you say. Own your wins and your losses.

• Discipline: Be purposeful, thoughtful, and diligent in everything you take on.

• Build to Last: Take the long view - optimize decisions for 10-15 year outcomes.

• Connection: Build genuine relationships that earn trust and respect with residents, investors, clients, and teammates.

• All In, All Out: Work hard, play hard. Bring full energy and commitment every day.

Position Overview

As the Engagement Specialist, you serve as the first point of contact for every prospective partner and client. You own the complete initial funnel—from the moment a prospect notices the brand to the moment they are on the calendar for a qualification call.

Prospects engage through podcasts, webinars, social posts, live events, and direct outreach. Your mission is to reach out rapidly, spark genuine conversations, and book qualified prospects for portfolio analysis calls ("Punch List" reviews). Following meetings, you ensure NDAs and property data are collected promptly to keep operations moving on schedule. You will leverage scripts, workflows, and cutting-edge AI tools with urgency and discipline. This seat is built for growth—top performers routinely transition into direct sales roles.

Primary Relationships

• Reports to: GTM & Partnerships Lead

• Supports: Company Principals running portfolio analysis calls (prepares background briefs for every call).

• Collaborates with: Content Manager (who logs social media engagement into HubSpot) and internal Investment/Technology teams.

• External Engagement: Builds authentic relationships with property owners, operators, podcast guests, and their executive teams.

Essential Responsibilities

1. Speed to Lead & Engagement

• Reply to every inbound lead, warm introduction, and positive response within one business hour.

• Execute daily engagement outreach by messaging qualified ideal client profiles who like, comment on, or share content.

• Run structured LinkedIn and email cadences; log all interactions in HubSpot the same day.

• Follow up with webinar attendees fitting the target client profile within 48 hours.

• Coordinate post-interview sharing kits for podcast guests while requesting referrals and reviews.

2. Meeting Generation & Qualification

• Qualify each prospect against strict client profile standards prior to scheduling.

• Book qualification calls, confirm appointments, and take ownership of meeting show rates.

• Prepare brief briefing notes for call hosts prior to each scheduled meeting.

• Nurture non-qualified leads by routing them to educational resources (podcasts, newsletters, webinars) for future follow-up.

3. Pipeline Management

• Immediately issue NDAs and data requests once a prospect agrees to a portfolio analysis call.

• Track document and data collection via persistent email and phone follow-up.

• Escalate uncollected data to the GTM & Partnerships Lead if pending beyond 5 business days.

4. CRM Operations & Performance Tracking

• Maintain total data hygiene in HubSpot: ensure every contact has an accurate source and open deals have documented next steps.

• Record call outcomes and pipeline stage updates the same day they occur.

• Review daily performance metrics (reply time, conversations started, meetings held, show rates, data collection turnarounds).

• Participate in Call Lab (the internal training program), actively taking feedback within 24 hours to refine sales execution.

Who You Are

• Fast & Relentless: You act with urgency - answering communications today, not tomorrow.

• Accountable: You own your conversion numbers without making excuses.

• Curious & Authentic: You build real human connections instead of relying on generic templates.

• Disciplined Communicator: You possess excellent written and spoken English skills and feel comfortable communicating on phone/video with senior real estate executives.

• Tech-Forward: You are eager to use AI tools to work smarter and view this role as a stepping stone into a long-term sales career.

Qualifications & Requirements

• Experience: 1-3 years in sales development (SDR), inside sales, client success, or outbound business-to-business (B2B) communications.

• Language Skills: Fluent written and spoken English required (Spanish fluency is a plus).

• Tech Stack: Hands-on experience with CRMs (preferably HubSpot), LinkedIn, email automation, and scheduling platforms. Familiarity with AI tools is highly preferred.

• Industry Interest: Interest in real estate, finance, or prop-tech (prior industry experience is a plus, but not required).

• Equipment: Must have a personal laptop/computer (BYOD) for daily work.

• Pre-Hire Assessment: All candidates complete a Culture Index survey prior to the first interview to evaluate role alignment.

• Travel: Occasional travel to U.S. industry conferences or events may be required (1-2 times per year).

Onboarding & Performance Framework

Before your start date, you will receive a structured 30/60/90-Day Plan covering script mastery, system training in Call Lab, live call shadowing, and deep dives into core values. Performance is measured using clear metrics reviewed daily with your direct manager.