Engagement & Demand Generation MarCom Specialist - Part Time

Dymax; Santiago de Querétaro; Presencial; MXN 300.000 - 420.000; Jornada completa

Descripción de la vacante

Dymax is seeking an Engagement & Demand Generation MarCom Specialist in Mexico to drive multi-channel marketing, content creation, and campaigns that elevate brand awareness and generate qualified leads. You will craft compelling materials for digital, social, and event channels, ensuring alignment with brand guidelines and strategic objectives.

You will apply analytics to optimize campaigns, manage timelines, and collaborate with vendors to deliver high-quality assets that support sales

Formación

• BS/BA degree in Communications, Marketing, or equivalency.
• Experience executing integrated marketing communications across multiple channels.
• Working knowledge of MarCom tools including social media, CMS, marketing automation, and analytics.
• Strong writing, editing, and content development with brand consistency.
• Ability to manage multiple initiatives concurrently and communicate in English.

Responsabilidades

• Execute integrated marketing communications activities for an assigned brand or portfolio across digital, social, email, web, and events.
• Create multichannel assets including graphics, videos, and written materials for campaigns and sales enablement.
• Deliver digital marketing campaigns to build awareness and generate inbound interest.
• Monitor campaign results and channel performance to refine tactics.
• Coordinate content calendars and editorial schedules aligned with campaigns and priorities.
• Coordinate external vendors and partners to ensure timely, on-brand content delivery.
• Execute events and promotional activities to reinforce brand presence and lead outcomes.

Conocimientos

Integrated MarCom campaigns

Multichannel marketing

Content creation & editing

Social media marketing

Marketing automation

Analytics & measurement

English communication

Educación

BS/BA in Communications or Marketing

Herramientas

CMS (content management systems)

Marketing automation platforms

Analytics tools

Social media platforms

Descripción del empleo

About Us

Dymax, part of the Bachmann Chemical & Engineering family of brands is based out of Torrington, Connecticut. Dymax is globally recognized as a pioneer in the development of light-curable adhesives and curing equipment. Today, our expansive portfolio of innovative adhesives, coatings, and maskants are supported by dispense solutions and cutting-edge UV and LED light-curing equipment. Unlike our competitors who supplying standard products, Dymax focuses on the customer experience by tailoring solutions that help customers lower costs, reduce their carbon footprint, improve efficiency, and drive profitability. Our focus on being a customer intimate organization has led us to where we are today: a rapidly expanding force within our industry, an innovative product portfolio, extraordinary employees, and a bright future based on creating quality offerings with a dedication to business growth.

About Us

Dymax, part of the Bachmann Chemical & Engineering family of brands is based out of Torrington, Connecticut. Dymax is globally recognized as a pioneer in the development of light-curable adhesives and curing equipment. Today, our expansive portfolio of innovative adhesives, coatings, and maskants are supported by dispense solutions and cutting-edge UV and LED light-curing equipment. Unlike our competitors who supplying standard products, Dymax focuses on the customer experience by tailoring solutions that help customers lower costs, reduce their carbon footprint, and improve efficiency, and drive profitability. Our focus on being a customer intimate organization has led us to where we are today: a rapidly expanding force within our industry, an innovative product portfolio, extraordinary employees, and a bright future based on creating quality offerings with a dedication to business growth.

About You

We're seeking a result-focused, innovative, self-driven, and well-qualified individual to join our talented team as our Engagement & Demand Generation MarCom Specialist. You will execute integrated MarCom activities that generate brand awareness, engagement, and leads by developing and deploying content, campaigns, and promotional assets across digital, social, and event channels, applying established messaging and brand guidelines to deliver consistent, accurate, and effective communications for an assigned brand or portfolio.

Key Responsibilities:

• Execute integrated marketing communications activities for an assigned brand or portfolio by developing content and campaign materials aligned with established messaging and marketing direction across digital, social, email, web, and event channels
• Create multichannel marketing assets that enable effective customer engagement by drafting, designing, editing, and publishing content, including graphics, videos, written materials, presentations, and promotional collateral for use across campaigns and sales enablement efforts
• Deliver digital marketing campaigns that build awareness and generate inbound interest by executing activities across web properties, search marketing, social media, and marketing automation platforms in accordance with defined campaign objectives and timelines
• Apply market and performance insight to improve marketing execution by monitoring campaign results, engagement metrics, and channel performance, and using insights to refine tactics and improve effectiveness within established frameworks
• Coordinate marketing communications schedules and content calendars by planning, maintaining, and adjusting editorial schedules that align day-to-day communications activity with campaign timing, business priorities, and channel-specific delivery requirements
• Manage external vendors, agencies, and partners to support marketing execution by coordinating inputs, clarifying requirements, reviewing deliverables for accuracy and quality, and ensuring content is delivered on time and aligned with established brand and campaign expectations
• Execute events and promotional activities by coordinating event logistics, stakeholders, materials, messaging, and follow-up activities that reinforce brand presence, enable engagement, and capture participation and lead outcomes for reporting and review

Requirements

You should have:

• BS/BA degree in Communications, Marketing, or equivalency
• Experience executing integrated marketing communications or digital marketing activities across multiple channels
• Working knowledge of MarCom tools and platforms, including social media, content management systems, marketing automation, and analytics tools
• Strong writing, editing, and content development capability with attention to detail and brand consistency
• Ability to manage multiple initiatives concurrently and apply sound judgment within established marketing direction
• This role requires strong English communication skills, including the ability to speak, read, and write clearly and effectively

Benefits

Dymax takes the compensation of its employees very seriously and considers several factors when determining the total compensation package including but not limited to location, market range, skills, knowledge, experience, and abilities. The base salary range represents the low and high end of the Dymax salary range for this position. Actual salaries will vary and may be above or below the range. The range listed is just one component of Dymax's total compensation packages for employees.

Applicants must be authorized to work for any employer in Mexico.

Dymax provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, domestic violence status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.