Director of Sales - SHA Mexico (Based in Cancun)

SHA; Cabo San Lucas; On-site; MXN 1,800,000 - 3,200,000; Full time

Job summary

SHA Wellness Clinic in Cabo San Lucas is seeking a Director of Sales to own the property's commercial performance, driving revenue and occupancy across Leisure & Trade, Ambassadors, Partnerships, and Direct channels. This hands-on leader will run a high-performing on-site sales team while building demand from both trade and direct clients.

The ideal candidate has a proven track record in luxury hospitality across the Americas, strong leadership, and disciplined reporting.

Qualifications

• Proven track record in senior sales leadership within luxury hospitality or resorts across the Americas.
• Experience leading on-site sales teams with a player-coach approach.
• Strong forecasting, pipeline management and reporting discipline.
• Experience managing luxury travel consortia relationships and group retreats.
• Fluent in English and Spanish; willingness to travel.

Responsibilities

• Own revenue and occupancy targets with forecasting and reporting.
• Build and execute the property's sales strategy aligned with corporate objectives.
• Identify, pursue and close new business direct and via trade channels.
• Lead on-site sales team as player-coach and foster high-performance culture.
• Manage relationships with luxury travel consortia and networks.
• Coordinate with Operations and Marketing to align commercial activities.
• Represent SHA at industry events and host FAM trips.

Skills

Luxury hospitality sales leadership

Team leadership

Forecasting & pipeline management

CRM (HubSpot or similar)

B2B/B2C sales

Bilingual English/Spanish

Tools

HubSpot CRM

Job description

SHA Wellness Clinic is a global leader in integrative health, prevention and longevity, and has been named "World's Best Wellness Clinic" at the World Spa Awards for multiple consecutive years. Through the SHA Method, we combine cutting-edge medical innovation, proven natural therapies and healthy nutrition to help people achieve and maintain an optimal state of physical, mental and spiritual wellbeing.

Since opening in 2008, SHA has transformed the lives of more than 65,000 guests worldwide and continues to expand its impact, with our flagship in Spain, a new destination in Mexico and future openings in Dubai and the Emirates. SHA is a Green Globe-certified brand with a truly multicultural team, united by a mission to create transformative and memorable experiences for every guest.

What we are looking for

We are looking for a Director of Sales to own and drive the commercial performance of SHA Mexico, someone who will take full ownership of the property's revenue and occupancy targets across all customer-acquisition verticals: Leisure & Trade, Consortia, Ambassadors, Business Development & Partnerships, Corporate, Groups & Retreats, Affiliation and Direct. This is a hands-on, player-coach leadership role for a proactive, results-oriented professional who can lead a high-performing on-site sales team while building and converting both trade (B2B) and direct (B2C) demand.

Beyond commercial results, we are looking for someone with a strong network and proven track record in luxury hospitality across the Americas, who works in seamless coordination with operations and the corporate commercial organization, and who brings the discipline to operate with rigorous reporting and systems usage. You will embody SHA's luxury and wellness positioning in every interaction with clients, trade partners and colleagues.

Key Responsibilities

• Take full ownership of the property's commercial results: revenue and occupancy targets, forecasting, pipeline management and accurate, timely reporting.
• Build and execute the property's sales strategy in alignment with corporate objectives and budget, running weekly pipeline and KPI reviews to drive accountability.
• Proactively identify, pursue and close new business across direct (B2C) and trade channels.
• Lead as a player-coach, mentoring and developing the on-property sales team while fostering a proactive, high-performance commercial culture.
• Manage and grow relationships with luxury travel consortia and networks (e.g. Virtuoso, Serandipians, Traveller Made), maximizing exposure and bookings.
• Develop and convert group, retreat and buy-out business, working with internal teams to design tailored guest experiences.
• Ensure seamless coordination between Sales and Operations, acting as the commercial bridge between the property and corporate functions (Marketing, Revenue, CRM, Partnerships).
• Represent SHA at industry events, trade shows and sales missions, and organize and host FAM trips at the property.

Requirements

• Proven track record in senior sales leadership within luxury hospitality or resorts across the Americas.
• Demonstrated team leadership experience, with the ability to manage, motivate and develop a sales team using a player-coach style.
• Strong commercial discipline: forecasting, pipeline management, weekly KPI reviews and structured reporting.
• Hands-on experience managing luxury travel consortia relationships and selling/managing groups and retreats.
• Systems-proficient, comfortable working within a CRM (HubSpot or equivalent) as a daily working tool.
• Fluent English and Spanish, with availability to travel as required (sales missions, trade events, FAM trips).

Highly valued

• Direct B2C luxury sales experience, selling high-value experiences to discerning individual clients or HNWIs.
• Background in wellness, longevity, medical-spa or health-driven hospitality.
• Existing relationships within the region's luxury trade and HNWI networks.

SHA is more than a workplace, it's a unique environment where nature, science, and purpose meet. Every day, our team helps people transform their lives, and you'll grow alongside extraordinary people, in an environment built on excellence and genuine care.

We are committed to diversity, equity and inclusion. You'll join a truly international team, with women and men in leadership, and a culture where different perspectives are valued and everyone can grow based on merit and talent.

If you want your work to matter this much, and you're ready to be part of something truly unique, we'd love to hear from you.