Director, Digital Production, GOC

wppmedia; Ciudad de México; Hybrid; MXN 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive medical

Group retirement plans

Vision

Dental insurance

Significant paid time off

Preferential partner discounts

Employee mental health days

Job summary

WPP Media is seeking an Addressable Strategist to join the Mexico Hub. You will analyze data to map client goals into addressable growth audiences and build dynamic messaging frameworks across channels.

You will partner with creative, data engineers, and media teams to implement DCO rules and drive AI-powered insights. The role emphasizes strategic advisory, AI innovation, and cross-border collaboration between Spanish and English speakers within a global agency network.

Qualifications

• Strategic mindset linking data signals to business outcomes.
• Experience with addressable media and cross-channel frameworks.
• Ability to translate campaign data into client recommendations.
• Strong presentation and workshop facilitation to bridge teams.

Responsibilities

• Analyze data to map client goals to addressable audiences.
• Build cross-channel addressable matrices and real-time rules.
• Collaborate with creative teams to implement DCO decision trees.
• Establish dynamic testing agendas and optimize creative performance.
• Lead client strategy roadmaps and pitches leveraging AI tools.

Skills

Strategic thinking

Consumer-centric insight

Addressable tech literacy

Analytical mindset

Collaborative communication

Bilingual Spanish-English

Tools

Clinch

Innovid

Celtra

Smartly

Ad servers

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

As part of the Global Operations Centre (GOC) , you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Addressable strategist who will:

• Audience Intelligence & Mining: Analyze 1st, 2nd, and 3rd-party data to map client business goals into high-converting Addressable Growth Audiences.
• Dynamic Messaging Frameworks: Build cross-channel addressable matrices and creative rules aligned with real-time contextual triggers (Culture, Communities, Commerce).
• Cross-Team & DCO Alignment: Partner with creative teams to define modular asset taxonomies and ensure AdOps/Media Orchestrators accurately implement strategic rules into DCO decision trees.
• Creative Analytics & Optimization: Establish dynamic testing agendas, analyze creative performance beyond standard media KPIs, and drive continuous creative refreshes to combat fatigue.
• Strategic Advisory & AI Innovation: Lead client strategy roadmaps and new business pitches, leveraging WPP Open and Generative AI tools to accelerate audience insights and scaling best practices.

Skills and Experience

Experience: 5+ years of experience in strategic media planning, addressable creative strategy, audience strategy, digital activation, or creative strategy within an agency or marketing technology environment.

• Strategic & Consumer-Centric: Expert at connecting data signals to consumer behavior, culture, and business outcomes. Deep understanding of dynamic messaging frameworks and audience segmentation models.
• Addressable & Tech Literate: Working knowledge of Dynamic Creative Optimization (DCO) platforms (e.g., Clinch, Innovid - formerly known as Flashtalking, Celtra, Smartly), ad servers, and addressable media channels.
• Analytical Mindset: Skilled at translating complex campaign data and creative performance outputs into clear, narrative-driven client recommendations.
• Collaborative Communicator: Outstanding presentation and workshop facilitation skills, capable of bridging conversations between data engineers, media planners, creative teams, and senior brand managers.
• Innovative Thinker: Passionate about emerging media technology, agentic workflows, AI content generation, and modern content ecosystems.
• Language Skills: Professional proficiency in both Spanish and English for seamless cross-border collaboration across the Mexico Hub and global accounts.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

• competitive medical
• group retirement plans
• vision
• dental insurance
• significant paid time off
• preferential partner discounts
• employee mental health awareness days

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week.

If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

For Mexico:

This position is available in a Remote or Hybrid Work Modality. The candidate must perform their work from any location within Mexico.

Only Mexican nationals residing