Digital Marketing & Web Manager

Bray International, Inc.; Monterrey; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Bray International, Inc. seeks an experienced Digital Marketing & Web Manager to lead Bray's global digital ecosystem. You will oversee corporate websites, SEO, analytics, localization, and social media strategy while guiding a multidisciplinary team focused on growth worldwide.

The role requires 5+ years managing enterprise websites and digital programs, strong CMS/SEO knowledge, and fluency in English. Expect cross-functional collaboration, global projects, and a strategic impact on Bray's

Formación

• Bachelor's degree in Marketing, Digital Marketing, Business, Information Systems, Computer Science, Communications, or related field.
• Fluent English communication (written and verbal).
• Minimum 5 years of experience managing enterprise websites and/or digital marketing programs.
• Experience leading cross-functional projects and teams.
• Strong knowledge of CMS platforms, SEO, digital analytics, and website optimization.
• Experience with Google Analytics, Power BI, or similar reporting tools.
• Excellent communication, project management, and stakeholder management skills.
• Experience supporting global and multilingual digital environments

Responsabilidades

• Lead strategy, governance, and continuous improvement of Bray's global websites.
• Guide user experience, content structure, navigation, search, mobile performance, and customer-facing enhancements.
• Prioritize digital projects that support customer engagement, lead generation, and business needs.
• Direct search engine optimization, technical health, keyword visibility, indexing, and organic traffic initiatives.
• Advance answer engine optimization and visibility across AI-driven search platforms.
• Own website analytics, Power BI reporting, and recurring digital performance reviews.
• Analyze traffic, engagement, campaign, product-page, geographic, and AI-referral trends.
• Oversee marketing workflow and ticketing applications, including requirements, enhancements, user access, and operational support.
• Coordinate with IT and developers on integrations, security, architecture, and scalability.
• Evaluate marketing, translation, automation, and AI-enabled technology opportunities.
• Support multilingual websites, translation workflows and tools, glossary management, and localization governance.
• Direct deployment of product-page improvements, visual assets, animations, content, and digital functionality.
• Lead governance and strategy of a unified global Social Media strategy.
• Manage and drive detailed monthly Social Media calendar and execution

Conocimientos

Fluent English

CMS platforms

SEO expertise

Google Analytics

Power BI

Cross-functional leadership

Multilingual support

Educación

Bachelor's degree

Herramientas

Power BI

Google Analytics

Descripción del empleo

Bray is seeking an experienced and strategic Digital Marketing & Web Manager to lead the development, optimization, and governance of our global digital ecosystem. This position will oversee corporate websites, SEO/AEO initiatives, analytics, marketing technologies, localization programs, and social media strategy while leading a multidisciplinary digital team that supports business growth worldwide

Responsibilities

• Lead the strategy, governance, and continuous improvement of Bray's global websites.
• Guide user experience, content structure, navigation, search, mobile performance, and customer-facing enhancements.
• Prioritize digital projects that support customer engagement, lead generation, and business needs

SEO, AEO & AI Search Optimization

• Direct search engine optimization, technical search health, keyword visibility, indexing, and organic traffic initiatives.
• Advance answer engine optimization and visibility across emerging AI-driven search platforms.

Analytics & Performance Reporting

• Own website analytics, Power BI reporting, and recurring digital performance reviews.
• Analyze traffic, engagement, campaign, product-page, geographic, and AI-referral trends.
• Oversee marketing workflow and ticketing applications, including requirements, enhancements, user access, and operational support.
• Coordinate with IT and developers on integrations, security, architecture, and scalability.
• Evaluate marketing, translation, automation, and AI-enabled technology opportunities.
• Support multilingual websites, translation workflows and tools, glossary management, and localization governance.
• Direct deployment of product-page improvements, visual assets, animations, content, and digital functionality.

Social Media

• Lead governance and strategy of a unified global Social Media strategy
• Manages and drives detailed monthly Social Media calendar and execution

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, Information Systems, Computer Science, Communications, or related field.
• Fluent English communication skills (written and verbal).
• Minimum 5 years of experience managing enterprise websites and/or digital marketing programs.
• Experience leading cross-functional projects and teams.
• Strong knowledge of CMS platforms, SEO, digital analytics, and website optimization.
• Experience with Google Analytics, Power BI, or similar reporting tools.
• Excellent communication, project management, and stakeholder management skills.
• Experience supporting global and multilingual digital environments

Why Join Bray?

Join a global organization where you can influence digital transformation, leverage emerging technologies, and help shape the future of our digital customer experience.